Branded Communications Must Provide Something Of Value

BusinessWeek offers eight dos and don’ts for marketing a small business via online social networks. Here’s the first: Communications consultant (and charisma coach) Olivia Fox Cabane says that trying to sell your products, services, or yourself when you first meet someone is the fastest way to ruin a networking relationship before it begins. Instead, she […]

CBS Makes Wise Investment

CBS acquired social-networking Web site Last.fm for $280 million, delving further into the music business where it was once a major player. Last.fm, “The Social Music Revolution,” was founded in the U.K. in 2002 and now has 15 million plus active users in more than 200 countries. Me included. Last.fm’s team — including founders Felix […]

Canadians Love Facebook

Toronto-based web application designer Ryan Feeley compiled some interesting numbers on Facebook users. Note that over 10% of Toronto’s population belongs to the social networking site. That’s huge. [via Three Minds @ Organic] Share

Yahoo! In Focus

USA Today brings some drama to its report on Yahoo’s decision to put all its photo chips in Flickr’s basket. At Yahoo, Web 2.0 has won one battle with stodgy old Web 1.0. Yahoo is shutting down Yahoo Photos — for years, the No. 1 or No. 2 most-visited photo site on the Web. Its […]

MySpace Moderation Required

According to Daytona Beach News-Journal, a steering committee, made up of volunteers from businesses and the community, has been meeting since fall tasked with providing a blueprint for Daytona Beach’s future that will preserve the city’s quality and vitality. Recently, the committee set up a MySpace page to improve its outreach efforts, but that move […]

Online “Pigbook” Has 16 Million Users

Wall Street Journal (paid sub. req.) writer Andy Kessler met with Mark Zuckerberg, 22, of Facebook for an interview at the company’s Palo Alto offices. Kessler tries to hone in on the social networking site’s peculiar “magic”: Users have the ultimate control of who they hang out with electronically, and “only see the people that […]

The Profile Is the Ad

Biz Report looks at the importance one retailer places on maintaining an active MySpace profile. Five percent of the TopShop fashion store’s online traffic was driven from its MySpace profile, five times more than a year ago. MySpace traffic accounted for more than twice as much traffic than was received from MSN and Yahoo Search […]

Fake Tits, Fake Rolex, Fake Friends…

Unhappy with the quality of your virtual friends on MySpace? No problem. You can fix it by subscribing to FakeYourSpace.com. According to The New York Times, FakeYourSpace will enhance your page with photographs and comments from hired “friends” — mainly attractive models — for 99 cents a month each. Founder of the service Brant Walker, […]

Selling To Your MySpace “Friends”

The New York Times ponders the question: is having a lot of friends on MySpace better than having a record deal? Tila Tequila, who has 1.7 million “friends” on the News Corp.-owned site is about to find out. Her new single “I Love U,” produced by the rapper Lil Jon, will be released on iTunes […]

Consumers Speak. Retailers Listen.

BusinessWeek says retailers are learning from social networking sites like MySpace and are now busy weaving the functionality found there into their own sites. Customer reviews have long been part of cutting-edge sites like Amazon.com and Netflix, but the practice is spreading dramatically these days to a broader array of retailers. By the end of […]