Brands Aren’t Social. But Brand Advocates Are.

Paul Martecchini, formerly of Yahoo, appears in a video on Brandweek to help brands understand how to play on soc nets. There’s a lot of what NOT to do, but then Martecchini points to how Adidas rolls. Martecchini says, “Nobody one wants to join the social network of a corporation. It’s too impersonal.” He believes […]

Soc Nets Are The New Portals

The New York Times is running an interesting piece on MySpace, which receives more than 1.3 billion page views a day and has 110 million members. For instance, I now know that Chris DeWolfe, the business face of the company, and co-founder Tom Anderson, 37, the product specialist, both recently signed new contracts reported to […]

Yet Another Facebook Story: A Central Place for Gathering Intelligence

Hugh Macleod is not part of the Facebook-hating mob (or is it a clique?) but he does like this critical Guardian piece on the politics behind the company. Investigative journalist, Tom Hodgkinson, says he hates Facebook in his lead. He then delves into a deep background check on the money men behind the soc net. […]

So Social

I like what Marshall Kirkpatrick has to say about launching a social network in today’s media environment. Social networks have caught on for a reason – they offer functionality that’s very useful for a lot of people in many different communities of interest. That said, everyone is wary of copy-cat, roach-motel, me-too social networks. Why […]

Soc Nets Ahead. Wear Hard Hat.

Jonah Bloom of Ad Age sees falling debris on the MyFaceSpace horizon. Facebook and MySpace will have the longest lines of advertisers looking to get into their clubs in 2008. Of course, as those advertisers pay their admission fees and filter in, there’ll be more Beacon-backlash-type tales and plenty of grumbling from the natives. Gated […]

New Year For Another Lame Facebook Story

It seems the bone of contention over Facebook’s Beacon application was but the tip of the iceberg. Now Wired is exploring the company’s “Social Ad” platform and raising more questions about consent and privacy. Have you used Facebook to give a shout-out to businesses you like? Best make sure your profile picture catches your best […]

The New Oxygen of the Internet

BusinessWeek has a new video program called Digital Dish. Fred Wilson, aka “A VC,” stopped by for a chat, which turned to soc nets and how some of them are bound to falter, if not disappear from the web altogether. Here’s Wilson’s response to that charge… “I think that you’re missing one thing, which is […]

Don’t Bogart That Pay Dirt, My Friend

Rumors are flying that News Corp., fresh off its acquistion of Dow Jones, wants to marry the business persons’ newspaper to LinkedIn, the soc net for suits. Apparently, Rupe is willing to pay nearly double the sum he shelled out for MySpace. But get this…according to Wired, Dan Nye, CEO of LinkedIn said it would […]