The Marketing Opportunity In Social Pales When Compared To Spreading An Idea Virus

Socialistic CEO Colleen DeCourcy sat on a panel during Ad Week in New York last week that was hosted by Wired.com’s John Abell. According to Adweek, Abell wondered if the multi-billion dollar advertising business on social networks is sustainable. DeCourcy argued that brands should be using social media for bigger ventures than simple micro-targeting. “Social […]

If You’re Somebody Online, You’re In

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Bal Harbour Shops invited people to its Fashion Night Out event last week, but only if they have Klout scores of 40 or higher. Exclusivity is nothing new in our culture, but basing status on a Klout score is. There’s much debate about the value of Klout and social influence, in general, but let’s look […]

Chris Brogan Isn’t Following You, But It’s Okay

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Chris Brogan is a popular dude in certain circles. Ergo, he’s also a popular target for SPAM. To rid his Twitter feed of the unwanted appeals and outright trash, Brogan unfollowed everyone he was following– some 131,000 people. His observations about the unfollowing are worth noting: Many people wrote me fairly passionate statements as to […]

Seven Unwritten Rules of Social Media c/o Rajesh Setty

Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He also contributes to American Express OPEN Forum, where I found this gem. Seven Unwritten Rules of Social Media 1. Connection does not imply permission 2. Access does not imply entitlement 3. Activity is not productivity 4. More is not better 5. Reciprocation […]

Like Climbing Walls, REI Brings Social Media Marketing Inside The Store

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MUKILTEO—Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams says, “Customers feel strongly about […]

Cap’n Crunch Was Out To Sea, But He’s In Social Waters Now

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MUKILTEO—Boeing’s Future of Flight Museum is a rich setting for a gathering of social media marketing activists, advocates and practitioners diligently working to get their own projects off the ground at some of America’s largest companies. Welcome to BlogWell, a half-day conference of social media case studies, presented by SocialMedia.org, a corporate membership organization and […]

Is Social Media Marketing Paying The Bills In Your House?

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According to several reports from Wanted Analytics, marketing managers with social media skills are in high demand, particularly in New York City and San Francisco. I’m not sure what “marketing managers” means, because it could mean any number of things depending upon the context. Case in point, I interviewed for two different high level social […]

Learn To Talk Before You Tweet

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Is your “brand voice” having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that “brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how […]

With Gigya, Social Media Integration Is A Pleasure, Not A Chore

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How do brands, and their agencies, tame the social media marketing beast? If they’re smart, they get help managing a process that is growing increasingly complex by the day. One company publishers and brands turn to is Gigya, a venture backed Silicon Valley-based company started by a team of Israeli technologists in 2006. Gigya helps […]

To Build A Real Following On Facebook, Take The High Road

North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring “socially-reckless” character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base. “You can’t expect someone to return your ‘Follow Us […]