Major League Baseball Is All About The Share

Cut4 | MLB.com

According to Mashable, Major League Baseball has gone social in a big way. With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club. “Baseball is really a social conversation for […]

So Shall It Be

The Mounting Minuses at Google+ - WSJ.com

“Nobody wants another social network right now,” said Brian Solis, an analyst at social-media advisory firm Altimeter Group. The numbers back up Solis’ claim. According to a recent comScore report, visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on […]

I’m An Only Child, But I Learned To Share

Delicious.com - [Ads]

Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn’t bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, […]

To Be Held, Or Not To Be?

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Certainly, big holding companies like Omnicom or WPP would love to have a piece of David Droga’s action, but Droga values his independence, and it appears that he has other means. The Wall Street Journal is reporting that Droga is injecting $6 to $7 million into his five year-old agency Droga5, care of angel investments […]

Manage Customer’s Expectations In Social Channels — Save The Brand’s Ass

Conversocial-NYU-Consumer-Survey-White-Paper.pdf (page 5 of 10)

I am not a social media fan boy, but I recently had a customer service experience enabled by social media that gave me new found respect for the channel (as a customer service opportunity of untold magnitude). More on my story in a minute, but first, let’s have a view from the mountaintop. Open Forum […]

Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere

The other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just […]

Brands Are Not Inherently Social, And It Shows In Their Conversational Marketing

Twitter _ Interactions

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new study on the usage of social media in fast-growing corporations. Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of blogging dropped […]

So Much Better Than A “Like” On Facebook

WarbyParkerFanLove

Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City. I’ll take beignets from Cafe Du Monde over a Facebook “Like” every time. Share

If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

iamlevis_panties

Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram. Here are two slightly racy entries into this latest iteration of a social/promotional contest: To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag […]

Not All Social Media Solutions Are Social, Or Solutions

Turtle

KLM Royal Dutch Airlines isn’t just delivering you to Europe’s finest destinations, the airline wants to hook you up in the sky, as well. According to USA Today, KLM is launching a “meet and seat” service early next year that will let passengers tap their social media accounts and pick seatmates based on similar interests. […]