To Be Held, Or Not To Be?

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Certainly, big holding companies like Omnicom or WPP would love to have a piece of David Droga’s action, but Droga values his independence, and it appears that he has other means. The Wall Street Journal is reporting that Droga is injecting $6 to $7 million into his five year-old agency Droga5, care of angel investments […]

Manage Customer’s Expectations In Social Channels — Save The Brand’s Ass

Conversocial-NYU-Consumer-Survey-White-Paper.pdf (page 5 of 10)

I am not a social media fan boy, but I recently had a customer service experience enabled by social media that gave me new found respect for the channel (as a customer service opportunity of untold magnitude). More on my story in a minute, but first, let’s have a view from the mountaintop. Open Forum […]

Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere

The other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just […]

Brands Are Not Inherently Social, And It Shows In Their Conversational Marketing

Twitter _ Interactions

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new study on the usage of social media in fast-growing corporations. Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of blogging dropped […]

So Much Better Than A “Like” On Facebook

WarbyParkerFanLove

Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City. I’ll take beignets from Cafe Du Monde over a Facebook “Like” every time. Share

If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

iamlevis_panties

Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram. Here are two slightly racy entries into this latest iteration of a social/promotional contest: To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag […]

Not All Social Media Solutions Are Social, Or Solutions

Turtle

KLM Royal Dutch Airlines isn’t just delivering you to Europe’s finest destinations, the airline wants to hook you up in the sky, as well. According to USA Today, KLM is launching a “meet and seat” service early next year that will let passengers tap their social media accounts and pick seatmates based on similar interests. […]

Social Media Is Money, When You Learn How To Milk It

8 Million Americans Found Their Current Job On Twitter [INFOGRAPHIC] - AllTwitter

What role does social media play in the hiring process? According to MBAOnline, social media is how hiring gets done in this day and age. Maybe they’re correct, and maybe their data needs some scrutiny by ball busting number crunchers. I’m not buying the stats in this infographic. Are you? As Media Bistro points out, […]

A Handset For Illustrators And People Who Like To Draw

According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ‘S’ pen that allows for detailed drawings and sketches. The “Create My Tweet” campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here’s a bit more content […]

Facebook Is Where The Shoppers Are, And Increasingly It’s Where The Shops Are

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Social commerce is about to explode. According to Booz and Company, social commerce will be a $30 billion dollar opportunity by 2015. Tretorn is one brand that’s busy pursuing the gold at the end of the social rainbow. With the help of Moontoast’s Distributed Social Commerce platform, Tretorn launched a series of social commerce campaigns […]