Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new "camera company" is about to unveil its initial public offering and raise billions of dollars in the process. It's a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active users at the end of 2016, and an average of 2.5 billion “snaps” are created …
What the Favre Is Going On?
Brett Favre isn't the player he once was. Time is a wicked messenger. https://youtu.be/AHK-AEJbn6Q https://youtu.be/DYiVjNDVvO4 Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What's your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in a social media puzzle. We …
GIPHY Gets Us Good
Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it's your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS https://youtu.be/hEjd1QxggQc The talkshow meets infomercial meets viral video above was directed by Dark …
Mike Diva Makes The Impossible Possible: The Donald Can Dance!
https://youtu.be/ZbM6WbUw7Bs Art Net News calls it, "a hypnotically-brilliant video." The New Republic says, "It makes the end of the world seem as sweet as bubble gum." All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump's team knew what they were doing, they would embrace this ad at once. The fact that the ad is a …
Continue Reading about Mike Diva Makes The Impossible Possible: The Donald Can Dance! →
SONIC Puts Its Chin On The Line
SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine and YouTube star Zach King, along with Snapchat and Instagram influencers …
Look At Me When I’m Talking To You
Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. - A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t tripled. While the population steadily increased, the rate of things being made has grown …
Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube
Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let's take a look: https://youtu.be/1fmQs37YqXg The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital virality to create and market content for the YouTube …
Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good
Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. https://youtu.be/Dh2rHsxYh6U https://youtu.be/YZflhZNRqSU Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic brand celebrating its 75th year. …
Continue Reading about Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good →
An Opportunity for Brands: Original Digital Video #ODV
"What are you watching?" It used to be a simple question with easy answers like, "The Love Boat." Thanks to the media omniverse, it's a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau …
Continue Reading about An Opportunity for Brands: Original Digital Video #ODV →
Holy Tongue Cleaners, Orabrush Team Spins Off
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who is behind YouTube advertising sensations like Orabrush. As it happens, Orabrush's …
Continue Reading about Holy Tongue Cleaners, Orabrush Team Spins Off →