To Remain Or Become Relevant, Create Better Brand Experiences

Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a […]

Likeable Business Reads Like A “Greatest Hits” For Marketers Seeking Fans

I’ve come across dozens of books that emphasize the popular wisdom regarding building customer relationships, providing excellent service, creating memorable customer experiences, and using social media to connect with people. But if you need a quick overview of the whole shebang, you’d do well to get Dave Kerpen’s new book, Likeable Business: Why Today’s Consumers […]

Nail Biters of the World Unite Around Real Life Space Drama

Austrian daredevil, Felix Baumgartner, successfully jumped from a balloon hovering 128,000 feet above Roswell, New Mexico today. After cartwheeling through the stratosphere for a time, Baumgartner gained control of his trajectory and proceeded to make a safe landing. The nail-biting event aired on live 40 television networks in 50 countries and the live feed was […]

Look Ma, We’re On TV

When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the […]

Two Turntables And A Microphone Not Necessary

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Leave it to a musician to show us the infinite possibilities in form, and in marketing. You may have heard, Beck is releasing his new album as sheet music only. That’s correct, there will be no disc and no downloadable tracks. And Beck’s label for this project isn’t a label at all, it’s San Francisco […]

Content Hoarder, Or Content Sharer?

Why Do You, Or Don’t You, Share AdPulp’s Content In Your Social Graph? Share

“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK

The changes in today’s advertising landscape are dramatic. That’s why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like “Native Advertising.” What the hell is Native Advertising? Is it David Kennedy’s work for American Indian College Fund? No, […]

Measure The Impact of Social Media, Unlock The Massive Opportunity In Online Brand Advertising

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Jeff Dachis, CEO of Dachis Group is excited about data. To his mind, data can help brands unlock the potential of social. Furthermore, Dachis believes that authentic social engagement at scale is the pot at the end of the online brand advertising rainbow. The Internet has proven to be the perfect direct response marketing medium, […]

Maybe Shell Doesn’t Think Social Media Matters All That Much

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The Greenpeace-supported fake Shell website has gained a lot of social media traction this past week. By using Shell’s logo, among other things, the site comes off as pretty slick and its official-lookingness has a lot of people fooled. The site gives people a chance to create their own “Let’s Go” ads like this one: […]

This Works: A “Wildly Stronger” Social Media Marketing Plan And Execution

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When he’s not on a blogging sabbatical, my friend Bob Hoffman is relentless in his search for just “one major consumer-facing non-native web brand that has been built primarily by web advertising.” Even the most ardent supporters of digital advertising are challenged to provide an example. But what if we remove the modifier, “major” from […]