Shipping Titan Finds Its Brand Voice And Its Footing In Social Media

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What does a Danish shipping magnate want with transparency and social media storytelling? Nothing, according to its management team in Copenhagen. That is, until the team was turned around by Anna Granholm-Brun, corporate brand manager at Maersk Group. According to MIT Sloan Management Review, California-native Granholm-Brun has been with Maersk for four and a half […]

Customer Service Defines Your Brand In A Way Advertising Never Will

the customer is always wrong

Impatient, are we? Not so much by nature, but by digital design. If something takes a few seconds to load, for instance, we act as if we are being cheated of precious time. The powerful multi-way communication channels we now rely on have also reset expectations. Emails can sit there unanswered, but ignoring an Instant […]

Nordies Displays What’s “Popular on Pinterest” In-Store

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Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook. According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail! The new experiment showcases the most popular “pinned” items from the retailer […]

When Will PR Grow Up And Be All It Can Be?

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I see a lot of PR pitches, just like I see a lot of advertising. I don’t mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan’s PR Daily, the ratio […]

@GaryVee Delegates Amplifies His Social Media Voice Via A “Content Person”

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Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media–taking it from 30 to 250 “young people.” Doing so has meant the continual emptying (and refilling) of […]

Campbell Ewald Lets Falcon Meme Fly

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“The falcon cannot hear the falconer.” Regardless, Campbell Ewald of Warren, Michigan can see two adult peregrine falcons on its roof, and thanks to a live webcam installed by a raptor curious staffer, so can you. The falcons are about to give birth to baby falcons. In an effort to capture this birthing event in […]

Instagram Gets All Facebookey, Introduces Who’s Who Photo Tagging

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You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature. Mike Isaac of All Things D believes the move could be a boon for brands. Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely […]

Glamour Makes Good Use of Google+ Hangouts

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I don’t know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long […]

@MLB Is Seriously Committed To Content for the Social Stream

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If you’re a Major League Baseball fan, step up to the plate — the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They’re avid, loyal and deeply immersed in every little […]