Understanding Online Behavior Is The Screw That Tightens SMM Strategies

two loose screws

What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, “Far beyond a clever tweet, people want great products […]

Brand Babble Is Social Media Pollution

poop spigot

We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today […]

Content’s Role In Social Selling And Social Influence

Team_Oracle

Social selling is the focus of my new feature for The Content Strategist. I describe social selling in the article as the practice of leveraging social networks to enhance lead generation and boost conversions. The point of the piece is to help determine content’s role in the sales process. We already know how content is […]

Scheduling Your Tweets? Congratulations, You’re A Broadcaster

Social_douchebag

Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of […]

Hotel In Australia Gives New Meaning To “Snap Happy”

1888 Hotel Sydney - Pyrmont boutique accommodation

Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If […]

How To Become A Social Media Automaton In Three Simple Steps

how-to-blog

How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to […]

Today on TV: Carmichael Lynch Sets the Temp for Movie Night

▶ American Standard - Movie Marathons - YouTube

I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I’m wondering today if maybe this was an error in my judgement. If it was, it can […]

3 Ways to Inject Relatively Unused, Engaging Social Elements into Your Social Media Marketing

Social media comprises of a host of multi-media layers but many businesses and their marketing campaigns are stuck in a one-dimensional mindset. Those that use social media as part of their daily routine have embraced the platforms in such a way that it has augmented their reality. A simple social profile update or check-in doesn’t […]

Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter

Quantrill's Raid on Lawrence

If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let’s look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, […]

Shipping Titan Finds Its Brand Voice And Its Footing In Social Media

Worlds largest ship-1

What does a Danish shipping magnate want with transparency and social media storytelling? Nothing, according to its management team in Copenhagen. That is, until the team was turned around by Anna Granholm-Brun, corporate brand manager at Maersk Group. According to MIT Sloan Management Review, California-native Granholm-Brun has been with Maersk for four and a half […]