Communication, Transparency and Participation – This Is Textbook

Macon Phillips, the Director of New Media for the White House, is ushering in change already. Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. WhiteHouse.gov is just the beginning of the new administration’s efforts to expand […]

Watching TV With “Friends” Around The Nation – Is There Anything The Web Can’t Do?

While a social media advance can’t hold a candle to the real news on this day in American history, Saul Hansell of The New York Times does note the significance of today’s CNN/Facebook mashup. CNN’s live streaming of the Inauguration, with a feed from Facebook is powerful demonstration of how television can use social media […]

Question Reality

Jason Baer, writing on Marketing Profs Daily Fix, argues that there’s a power struggle over social media and who will “control it”–the ad guys, PR, digital or the client. Baer believes there’s “much at stake” and that ad agencies won’t miss this ship, like they did with digital. I couldn’t disagree more. For one, most […]

Shift Happens

Musicians Imogene Heap and Little Boots are active in social media. Their proficiency inspired Ian Tait to write about them, which in turn led Ed Cotton to ponder why brands and the agencies that assist them can’t come up with something authentic to say. Somehow we’ve gotten into our heads that business should only talk […]

Everyone Together Now: PULL!

I’ve spent most of my ad career serving large companies with equally large marketing organizations, like Quality Logo Products, Inc, tasked with making them larger still. These companies invest many millions of dollars pursuing all sorts of push marketing efforts. But that’s not my concern at the moment. Recently I’ve been realizing how much small […]

Lines Are For Blurring

Brian Morrissey of Adweek looks closely at Panasonic’s efforts to create buzz during the Consumer Electronics Show in Las Vegas this week. Panasonic wanted to build cachet among Internet influencers for its array of tech products. As part of its “Living in High Definition” push, Panasonic new media consultancy Crayon recruited five bloggers to travel […]

Coffee And Microblogging Creates Buzz

Vitrue, a social media marketing company, issues reports on which companies are making moves in this small but gaining media sphere. According to their report, Starbucks was the biggest point gainer in December. This was primarily from an 54% increase in Micro-Blog conversations. They also saw an 18% increase in social networks. Overall their Social […]