As Mass Media Crumbles Marketers Get Personal

According to PR Week, Coca-Cola has created a new office of digital communications and social media within its public affairs and communications department. Clyde Tuggle, SVP of corporate affairs and productivity at Coke, noted “mass media is declining in importance,” when introducing the new department in a memo to staff, which the beverage manufacturer shared […]

Using Millennials To Market Cars To Millennials

If you’re a progressive marketer today, you don’t want to create another ad campaign. Rather, you want to start a consumer movement. That’s what Ford Motors is up to with Fiesta Movement, a new effort that takes online WOM to its ultimate “in service of the brand” expression. According to Automobile Magazine, 100 specially selected […]

When Members of the Digerati Tire of All the Web 2.0 Bullshit, What’s Next?

Wieden’s digital ninja, Renny Gleeson is not impressed with the shallow work being done by Axe and Skittles online. Actually, “not impressed” is much too weak a description. Let’s look at the source material, shall we? So now Axe’s BBH tries to go all web metafilter for their new site, following on the heels of […]

Social Strategies Move The Needle

Chris Brogan aims to give social media a good name by moving his clients’ business agendas forward. I am captain of a very small pirate ship. We aim to work in the service of companies who can no longer wait for their fleet to hold their tea ceremonies, shine the brass, and paint the trim. […]

Know Where Your Shizzeeps Are

Twitter’s great and all but the Technorati needs to feast on a new dish. You know how it is. According to AppScout, Four Square is the entree of choice at the South By Southwest/Interactive this year. This year’s breakout story is sure to be a social network called foursquare, from the guys behind the now-defunct […]

Win the Influencers, Win the Game

Shiv Singh of Razorfish names 10 trends in “social influence marketing,” a term his agency coined to describe what old timers simply call Word of Mouth. It’s just that it’s digital now, so the lexicon is expanding (not always in a good way). Here’s what Singh and his colleagues see unfolding: 1. Social media usage […]

Twitter Power: 245 Pages About 140 Characters

I must admit, I’m not the hugest Twitter user or Twitter fan. I only follow people I’m interested in and can’t handle an overload of it. But I can definitely see how people–and brands–can use Twitter to further themselves or their cause. And for the definitive look at it all, there’s Joel Comm’s Twitter Power: […]

Do You Like Your Skittles Mashed?

The new Skittles.com launched last week and left the self-absorption of their own website behind to focus on the social networking aspects of the Web. The new homepage offers a widget navigation element positioned over a Twitter.com page showing real-time Tweets referencing Skittles. “Product” pages pull in content from Wikipedia, “Media” pulls in Flickr and […]

Titles Are Static. Media Is Not.

Lots of people who are looking for work are asking Scoble for advice. And Scoble has copious advice for these seekers. Let’s just look at one item he offers: Demonstrate you are “clued in.” This means removing ANYTHING that says you are a “social media expert” from your Twitter account. There is no such thing […]

Man’s Handheld Survives Memphis Meltdown

It’s rare, but sometimes flies get caught in the social media honey. There are two such stories floating today. One involves a man who murdered his wife after she changed her status from “Married” to “Single” on Facebook. Marshall Kirkpatrick at ReadWriteWeb has the goods on that one. The other story is about a PR […]