Let’s Watch, Shall We?

The New York Times’ Bits blog points to Nizmlab, Chunnel.tv and Video Antville as sterling examples of curated content. What’s interesting to note for our purposes here is how many commercials are being archived and presented to a global audience made up of people willing to spend their free time watching commercials. What other testament […]

If You’ve Got The Chops, It’s All Goode

Murphy-Goode Winery in Sonoma is offering someone A Really Goode Job. But first, that special someone needs to display amazing powers of Web 2.0hness. Something along these lines might do it: If you like how Dirty South Wine rolls, you can Vote for Hardy and help put him in his dream job. Share

Count Dollars, Not Page Views

The Field of Dreams call to action, “build it and they will come,” has turned out to be true for many Web services. However, the maxim for digital developers needs some tweaking. “Build it and they will come and pay to get in,” has a much nicer ring to it for those seeking to build […]

Brands In The Social Media Suck Hole

A lot of people are looking to social media advertising to perform (myself included). And a lot of people are starting to question whether in fact it does, or ever will, perform. Hotel consutlant, Michael Hraba, is questioning. I think a lot of hotels that set up a (Facebook) page, have absolutely *ZERO* idea how […]

Need A Diversion? Try Social Media!

Fallon’s Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday. Share

Anyone For Anti-Social Media?

Living the connected life is a tall order. Instead of living in the moment–something wise men and women have long advocated–we find ourselves bent over the tiny keyboard of a mobile device updating Twitter, Facebook, Flickr, FriendFeed and our blogs when we ought to be soaking up the sun and whatever friendly banter we can. […]

Buy Your Friend A Drink – Do It Now, It’s Friday

A reviewing and recommendation company called Living Social, which makes the popular “Pick Your Five” app for Facebook and other soc nets, has acquired BuyYourFriendADrink.com, according to CNet. BuyYourFriendADrink.com is a site that lets you reach out to friends, often friends living in other cities, and buy them a drink. The service offers Pay Pal […]

Today In Twitterverse: Make It Matter Or Make It Go Away

Spike Jones at Brains on Fire has been one of my favorite bloggers for years. Today, he posted a post to beat all posts. Here’s how it starts: Noise. Noise. Noise. You should be on Facebook. You should be on Twitter. Noise. Noise. Noise. Make a viral video. We should blog. Noise. Noise. Noise. Leave […]

As Mass Media Crumbles Marketers Get Personal

According to PR Week, Coca-Cola has created a new office of digital communications and social media within its public affairs and communications department. Clyde Tuggle, SVP of corporate affairs and productivity at Coke, noted “mass media is declining in importance,” when introducing the new department in a memo to staff, which the beverage manufacturer shared […]

Using Millennials To Market Cars To Millennials

If you’re a progressive marketer today, you don’t want to create another ad campaign. Rather, you want to start a consumer movement. That’s what Ford Motors is up to with Fiesta Movement, a new effort that takes online WOM to its ultimate “in service of the brand” expression. According to Automobile Magazine, 100 specially selected […]