Trapped In A Soc Net

Matt Jones, director of strategy and planning for Jack Morton Worldwide, has little use for social media, or media of any kind. To him, media is just a channel, a conduit for what does matter–“people, ideas, stories and other real stuff.” In his guest piece on Ad Age, Jones argues: Far from being interesting (unless […]

Reznor Points His Nail Gun At Social Media

Trent Reznor is stepping out of the social media tar pit. The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist. […]

What Did That Fool Say? And How Many “Friends” Does He Have?

According to the third annual Deloitte Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer’s concern. That said, employees […]

Semantics Killed Social Media

PORTLAND–Inside Nemo’s cavernous warehouse space on Southeast Belmont an after work crowd is gathered drinking Mirror Pond, noshing on cheese and talking shop. Amber Case is here. Uncle Nate is here. Rick Turoczy is here. Everyone’s gathered to learn the answer to this rhetorical question: Who Killed Social Media? image courtesy of Rick Turoczy Nemo’s […]

Ads To Enter Digg’s Popularity Contest

Adweek and the San Francisco Chronicle are both reporting on Digg’s new advertising format which will let site members collectively decide which ads are worth viewing and which ads are not. “We’re democratizing content,” said Mike Maser, chief strategy officer for the San Francisco company. “Why not let them have some control over the advertising […]

Talk Talk Walk

Best Buy is a company I loathe and will never support. The reason for my attitude is the $190 restocking fee Best Buy levied after I brought a PC back to the store in Lakewood, CO 18 hours after purchase. While Best Buy may have felt justified in that charge, I will never shop there […]

Today In Twitterverse: Term Limits

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Social Media For Brands Is The Modern Day Fan Club

Starbucks has 1,482,069 fans on Facebook and 183,729 followers on Twitter at the time of this post. But what does it mean to the bottom line? The New York Times reminds that “it is difficult to measure the effects of social media — a follower on Twitter does not necessarily translate to a daily Frappuccino […]

Let’s Watch, Shall We?

The New York Times’ Bits blog points to Nizmlab, Chunnel.tv and Video Antville as sterling examples of curated content. What’s interesting to note for our purposes here is how many commercials are being archived and presented to a global audience made up of people willing to spend their free time watching commercials. What other testament […]

If You’ve Got The Chops, It’s All Goode

Murphy-Goode Winery in Sonoma is offering someone A Really Goode Job. But first, that special someone needs to display amazing powers of Web 2.0hness. Something along these lines might do it: If you like how Dirty South Wine rolls, you can Vote for Hardy and help put him in his dream job. Share