And We Thought The 80s Was A Self-Absorbed Time In America

Tom Peters, what have you wrought? To be in business today, our most important job is to be head marketer for the brand called You. These platitudes come rolling off the press and their shiny newness brings a crowd to ooh and aah. But that doesn’t mean a solid case is being made. It seems […]

Kruse’s Ship Is Called “Brand Love”

Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG’s ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter […]

I Am 100% Serious About This Lack of Seriousness

I don’t know what digital work Lars Bastholm and crew are recognizing with a Lion at Cannes this week. But I do know a site that deserves an award. Big time! SocialMediaDouchebag.net is not only strategically on point, it’s executed beautifully. Let me share some of the site’s pithy copy (and advice for Social Media […]

Trapped In A Soc Net

Matt Jones, director of strategy and planning for Jack Morton Worldwide, has little use for social media, or media of any kind. To him, media is just a channel, a conduit for what does matter–“people, ideas, stories and other real stuff.” In his guest piece on Ad Age, Jones argues: Far from being interesting (unless […]

Reznor Points His Nail Gun At Social Media

Trent Reznor is stepping out of the social media tar pit. The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist. […]

What Did That Fool Say? And How Many “Friends” Does He Have?

According to the third annual Deloitte Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer’s concern. That said, employees […]

Semantics Killed Social Media

PORTLAND–Inside Nemo’s cavernous warehouse space on Southeast Belmont an after work crowd is gathered drinking Mirror Pond, noshing on cheese and talking shop. Amber Case is here. Uncle Nate is here. Rick Turoczy is here. Everyone’s gathered to learn the answer to this rhetorical question: Who Killed Social Media? image courtesy of Rick Turoczy Nemo’s […]

Ads To Enter Digg’s Popularity Contest

Adweek and the San Francisco Chronicle are both reporting on Digg’s new advertising format which will let site members collectively decide which ads are worth viewing and which ads are not. “We’re democratizing content,” said Mike Maser, chief strategy officer for the San Francisco company. “Why not let them have some control over the advertising […]

Talk Talk Walk

Best Buy is a company I loathe and will never support. The reason for my attitude is the $190 restocking fee Best Buy levied after I brought a PC back to the store in Lakewood, CO 18 hours after purchase. While Best Buy may have felt justified in that charge, I will never shop there […]

Today In Twitterverse: Term Limits

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