People love to look at cars and let their imaginations take them on fuel-injected trips. Thankfully, car entusiasts have a plethora of images to peep on social platforms like Flickr, Facebook, Twitter, Pinterest and Instagram. According to Digiday, “the strategy for Volvo on Instagram is simple: show off car models and their unique features.” I [...]
I was working and in meetings early Monday when Burger King’s Twitter account got hacked. It was a problem for Burger King, for sure – plus a big headache. While the whole thing probably lasted a couple of hours, it spawned all sorts of breathless blog posts in reaction, with titles such as: “After Hack, [...]
My friend Tom Asacker perked up when I wrote this the other day: “As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger [...]
On the heels of Oreo’s big Super Bowl win during Sunday’s Super Bowl #blackout, are we ready to say real time marketing is a new trend? It’s a topic NPR’s “Talk of the Nation” picked up and ran with today. Oreo’s ad team took just five minutes to conceive and produce the ad, according to [...]
David already covered the book, but author B.J. Mendelson specifically asked me for my thoughts. I’m happy to oblige. With a title like Social Media Is Bullshit, B.J. Mendelson created a bit of a Rorschach test with his new book. Depending on how you feel about social media, or your role in using it for [...]
B.J. Mendelson cares. He cares that high profile marketers are making shit up and that small businesses, independent artists and others are being hurt in the process. In his new book, Social Media Is Bullshit, the author makes his anti-case and he names names, pointing to Web luminaries like Seth Godin, Jeff Jarvis, Chris Brogan, [...]
Mark Zuckerberg knows how to strike a nerve. Which is odd, because striking a chord is how most men and women make a lot of money. Naturally, he stepped over the privacy line again. This time his prize purchase of 2012 — Instagram for just shy of one billion dollars — is at risk of [...]
Connect