For Modern Brands, Social Media Marketing Is A Shared Responsibility

social-media-manager2

Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there’s no need for social media managers. I wouldn’t go that far, but statistics do point to a downward trend. According to newly released stats from career site […]

Social Gets Some Big Time Face Time @Dreamforce 2013

Dreamforce _13 - Join The Customer Company Revolution - Nov 18-21, 2013 - Salesforce.com

Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be […]

#AskJPM Backfires, House of Morgan Cancels Tweet Chat

JPMorgan-Chase

JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes. Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for Thursday at 1 p.m. in New York. $JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM […]

Over Sharing On Tweetbook Is Not Appetizing

Gonzo food cart Portland

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Crushing Copper with Annie Heckenberger

freight train coming

Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her […]

Burt’s Bees Hawking Its Wares on the Corner of Instagram and Vine

burtsbeesus on Instagram

Burt’s Bees and its agency Baldwin & are having fun with Instagram and Vine (as it should be). The company is using stop-motion animation to create uber-abbreviated versions of classic novels. In Little Women, for example, one Civil War-era lip balm woman says to another, “We really are quite little.” “And each of us women,” […]

Understanding Online Behavior Is The Screw That Tightens SMM Strategies

two loose screws

What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, “Far beyond a clever tweet, people want great products […]

Brand Babble Is Social Media Pollution

poop spigot

We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today […]

Content’s Role In Social Selling And Social Influence

Team_Oracle

Social selling is the focus of my new feature for The Content Strategist. I describe social selling in the article as the practice of leveraging social networks to enhance lead generation and boost conversions. The point of the piece is to help determine content’s role in the sales process. We already know how content is […]

Scheduling Your Tweets? Congratulations, You’re A Broadcaster

Social_douchebag

Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of […]