Screens Down

Renny Gleeson is Wieden + Kennedy’s global director of digital strategy. As such, he’s jacked in to the machine big time. Yet, he remains just distant enough to see himself. There is something beautiful, terrifying and powerful about the rise of ambient intimacy, and our willing adoption of the latest and greatest tools to feed […]

Wolk, Brier, Schafer & Morrissey

Ian Schafer of Deep Focus, Noah Brier of Barbarian Group, Brian Morrissey of Adweek, and Alan Wolk got together at Morgan’s Hotel in Manhattan last fall to discuss current issues in marketing communications. Thanks to the presence of video cameras in the room, we can now drop in on the conversation. The Social Media Bubble […]

For Commodities To Compete, Real Value Has To Be Found In The Brand And the Experiences It Creates

Consumer packaged goods brands are losing share to less-expensive store brands, a fact that marketing execs working at CPG companies and their partners in agencies around the globe are trying to reckon with. According to eMarketer, and its new report there’s hope for brands in online loyalty programs. In addition to regular e-mail communication, CPG […]

Mission-Driven Communications In The Social Space

Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for Nonprofits View more presentations from Chad Norman. Share

Coffee Is For Closers. Social Media Is For Openers.

According to a new survey from RSW/US and Second Wind, agencies aren’t using social media tools to their full advantage. Nearly three-quarters of the 212 agency leaders polled are connected to LinkedIn, 66 percent to Facebook and 56 percent to Twitter. But when asked how frequently they use each, the majority said no more than […]

Hill Holliday Serves Us A Royale With Cheese

When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, “the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation.” I really wasn’t sure what that meant, but now I have a better idea. For one, Hill Holliday’s Web team is writing custom […]

Brands Are Getting Social And How

According to MarketingProfs, social media marketing is now a widely adopted practice, despite the fact that the field is in its infancy. Personally, I think the contests and coupons category needs a little more love from the Chief Marketing Officers in question. Twitter and Facebook are great venues for promotions, even if it’s something simple […]

Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially

The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it’s also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made […]

Do You Have Love For Honda? Express It.

Ad Age is reporting on how happy Honda is with it’s “Social Experiment,” a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Honda initially supported the site with a sprinkling of […]

Listen, Learn, React. This Is Your Daily Media Practice.

On Wednesday, Microsoft introduced Looking Glass, its new social media monitoring tool at Advertising Week in New York. Christopher Heine at ClickZ rightly notes that the field of social media analytics is fast maturing, but Microsoft’s ability to integrate key business elements like customer databases, CRM centers and sales data via Microsoft’s enterprise platforms like […]