Is your "brand voice" having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that "brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how they look, act, and talk. They have to think of their channels less as CRM and …
With Gigya, Social Media Integration Is A Pleasure, Not A Chore
How do brands, and their agencies, tame the social media marketing beast? If they're smart, they get help managing a process that is growing increasingly complex by the day. One company publishers and brands turn to is Gigya, a venture backed Silicon Valley-based company started by a team of Israeli technologists in 2006. Gigya helps companies make their websites and mobile sites/apps more social by offering a …
Continue Reading about With Gigya, Social Media Integration Is A Pleasure, Not A Chore →
To Build A Real Following On Facebook, Take The High Road
North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring "socially-reckless" character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base. "You can't expect someone to return your 'Follow Us On Facebook' volley just because you printed …
Continue Reading about To Build A Real Following On Facebook, Take The High Road →
Roger McNamee On HTML5 And The Future of The Web
Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven't had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years. Apple will sell a hundred million internet-connected devices this year. …
Continue Reading about Roger McNamee On HTML5 And The Future of The Web →
Community Managers, This One’s For You
Laura Fitton's firm, oneforty, realized that the growing complexity in managing social media marketing programs was a problem in need of a solution. "We saw painful-looking improvised solutions - spreadsheets, docs, project management software - stretched to their breaking point to try to coordinate social programs," says Fitton. "When we realized we could help - in a simple, flexible way - we built …
Continue Reading about Community Managers, This One’s For You →
Promotions Continue To Mutate Into Consumer Generated Social Motions
Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the "Win $25K" contest via Four Points' Facebook page now through August 10th. Here's a sample entry on Facebook: Late one night, I go to a small hotel, walk up to the 3rd floor & open the door. The room is completely empty. There's no bed. …
Continue Reading about Promotions Continue To Mutate Into Consumer Generated Social Motions →
If You’re Not Now Social, The Joke’s On You, Or So I’ve Been Told
Big Fuel--a "pureplay social media agency designed for the needs of large brands"--is hiring. I like the tongue-in-cheek nature of their employment ad, but I'm confused as to why the straight video (see below) also seems like a joke. …
Continue Reading about If You’re Not Now Social, The Joke’s On You, Or So I’ve Been Told →
It’s Primarily Content That Creates The Connections
In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that's so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it's not really a social strategy, as much as a search-engine-optimization strategy. We aren't necessarily …
Continue Reading about It’s Primarily Content That Creates The Connections →
Losing Signal In All The Noise
Social media, like kudzu, is an invasive species. Daniel Newman is the CEO of United Visual Inc., writing on Ragan's PR Daily, has conveniently listed "12 obvious signs you’re addicted to social media." He says the signs are "farcical," but I beg to differ. 6. You update your status while out with “real people.” Are you updating your status while on a dinner date with your spouse or significant other? …
Bites Of The Internet Week Apple
Yahoo! Scene is all over Internet Week and they have the video to prove it. …