Social commerce is about to explode. According to Booz and Company, social commerce will be a $30 billion dollar opportunity by 2015. Tretorn is one brand that's busy pursuing the gold at the end of the social rainbow. With the help of Moontoast’s Distributed Social Commerce platform, Tretorn launched a series of social commerce campaigns on their Facebook page with order conversion rates as high as …
The Social Media Monthly Brings The Conversation Back To Print
Today at the Seattle Interactive Conference the discussion was focused on all things digital. But among the vendors in the conference hall was a seemingly old school idea: a new magazine, online, and offline, called The Social Media Monthly. Now on its third issue, and available at newsstands across the country, the magazine contains thinkpieces and other articles hitting many of the popular topics affecting …
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Social Isn’t Corn, So What’s It Doing In A Silo?
While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities, according to DMNews. Ahead of the curve is shopper marketing agency Mars Advertising, which created Collective Bias more than two years ago to tap the power of bloggers and social media influencers. The articles also makes note of Merkle Connect, …
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The Marketing Opportunity In Social Pales When Compared To Spreading An Idea Virus
Socialistic CEO Colleen DeCourcy sat on a panel during Ad Week in New York last week that was hosted by Wired.com's John Abell. According to Adweek, Abell wondered if the multi-billion dollar advertising business on social networks is sustainable. DeCourcy argued that brands should be using social media for bigger ventures than simple micro-targeting. “Social is more than creating an experience with a friend. It …
If You’re Somebody Online, You’re In
Bal Harbour Shops invited people to its Fashion Night Out event last week, but only if they have Klout scores of 40 or higher. Exclusivity is nothing new in our culture, but basing status on a Klout score is. There's much debate about the value of Klout and social influence, in general, but let's look more closely at the marketing problem and solution. Sherilynn Macale of The Next Web, interviewed …
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Chris Brogan Isn’t Following You, But It’s Okay
Chris Brogan is a popular dude in certain circles. Ergo, he's also a popular target for SPAM. To rid his Twitter feed of the unwanted appeals and outright trash, Brogan unfollowed everyone he was following-- some 131,000 people. His observations about the unfollowing are worth noting: Many people wrote me fairly passionate statements as to why they hope I’d reconsider and follow them back. Many people also …
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Seven Unwritten Rules of Social Media c/o Rajesh Setty
Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He also contributes to American Express OPEN Forum, where I found this gem. Seven Unwritten Rules of Social Media 1. Connection does not imply permission 2. Access does not imply entitlement 3. Activity is not productivity 4. More is not better 5. Reciprocation is optional 6. Amplification without accomplishment is futile 7. …
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Like Climbing Walls, REI Brings Social Media Marketing Inside The Store
MUKILTEO—Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams says, "Customers feel strongly about their store." Even so, bringing an effective social media marketing …
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Cap’n Crunch Was Out To Sea, But He’s In Social Waters Now
MUKILTEO—Boeing's Future of Flight Museum is a rich setting for a gathering of social media marketing activists, advocates and practitioners diligently working to get their own projects off the ground at some of America's largest companies. Welcome to BlogWell, a half-day conference of social media case studies, presented by SocialMedia.org, a corporate membership organization and community for senior managers …
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Is Social Media Marketing Paying The Bills In Your House?
According to several reports from Wanted Analytics, marketing managers with social media skills are in high demand, particularly in New York City and San Francisco. I'm not sure what "marketing managers" means, because it could mean any number of things depending upon the context. Case in point, I interviewed for two different high level social media marketing positions in Portland, but was disappointed to …
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