I think we all know people who hold too closely to ideas they consider their own. Ideas become like babies to these people, and babies need protecting. Barry Lowenthal of The Media Kitchen thinks it’s a mistake, particularly for agencies, to behave this way. When people hoard information, they immediately limit the potential for idea […]
Brian Solis is a PR guy. Naturally, he doesn’t refer to himself as such, becasue “digital analyst, sociologist, and futurist” sounds so much better. Speaking of sounding so much better, Solis does us the favor of distinguishing between today’s Facebook “Like” and the old “Fan” motif that FB used to employ. In Facebook, it’s not […]
People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to “own irritation prevention” in consumers minds. According to Ad Age, Jeffrey Wolf, Edge’s senior brand manager, terms it “the anti-irritation platform.” And it’s […]
Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network. “We put digital at the core of our agencies globally back in 2005. Today we’re probably doing more in the social media space than any other agency globally and this move simply groups all […]
MOMA in Sao Paulo is having some fun by placing today’s must have social technologies in retro advertising settings. Visit Bit Rebels for the Twitter and Facebook versions, or visit Beautiful Life for a better idea of how these ads were used to promote agency seminars.
Laura Vanderkam writing on the Reuters blog, peels some of the unseemly gloss from the lips of social media marketing. Many are doing it solely for the social outlet. Or something … But in an economy where 26% of us, according to a Kelly Services survey, consider ourselves free agents, many view it as something […]
The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which […]
Yesterday was the first annual #Cabernet Day, a social media marketing event and a feather in the cap of Rick Bakas of