Hundreds Gather At #SoFresh To Further Their Knowledge of Social Media Best Practices

PORTLAND–It’s raining hard this morning, but there are no dampened spirits inside the Doubletree Hotel’s conference rooms. Jason Keath is seeing to that. He’s the event organizer from North Carolina, here in Portland to put on Social Fresh, a conference about social media. Social Fresh is also playing in St. Louis, Tampa, Nashville and Charlotte. […]

Juggle This: Brand Curated, Produced And Sponsored Content

John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend’s company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) […]

Small Businesses Don’t Like Rogue Consumers’ Negative Opinions

Consumer generated content gets a lot of media attention these days, but there’s one form of CGC that’s generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising […]

Thousands Of Followers, But A Handful Of Friends

Umair Haque, Director of the Havas Media Lab, wasn’t very popular with the digerati last week in Austin, but his article about the social media bubble on Harvard Business Review is sparking some interest. The “relationships” at the heart of the social bubble aren’t real because they’re not marked by mutual investment. At most, they’re […]

Engage: A Deep Dive Into The Social Media World Of Today

I’ll readily admit I’d never heard of Brian Solis when I received a copy of his new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. But I suppose when Ashton Kutcher writes the foreword to your book, like he did here, you can do […]

Friends Don’t Let Friends Pay Retail

SocialBuy is a new “social buying” site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted — but now must in order to stay afloat in this economy. Naturally, the company wants to use social media to spread its social buying message. That was interesting… This is […]

Pete Blackshaw Ads Value To Ad Age

I gave Ad Age a hard time this morning on Twitter for outsourcing so much of their content to industry pros, instead of relying on journalists (inside and outside their organization) to report news. Clearly some industry pros are better than others and their opinions carry more weight. Pete Blackshaw from Nielsen, for instance, is […]

Men’s Wearhouse Turns Social Kids Into Sales Reps

“Turn your friends into cash!” Damn, let’s get right to business, why don’t we? According to Clickz, Houston-based Men’s Wearhouse is using social media marketing to boost its referral program and encourage tux rentals for the prom. Last year “prom rep” participants had to visit a local store to enroll. This year, the entire program […]

Time For A Raise

Talking about how much money you make has been taboo for as long as I can remember. But we live in a different time today. A time of radical transparency. I don’t know if that’s what led social media consultants Mack Collier and Chris Brogan to post their rates, but what drove them to do […]

When You Feed The Machine, It May Try To Return The Favor

According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are “less commercial phenomena, they are more personal phenomena”, more similar to “writing letters to our mothers” than watching television. “Invading these [social] media with commercial messages might not be the right thing,” Sir Martin told delegates […]