Social Media Marketing Is Advertising, And Advertising Is Not All Powerful

Diet_Coke_Mentos

Diet Coke has surpassed Pepsi as the No. 2 most popular carbonated soft drink in the U.S. According to Fortune, the shift has nothing whatsoever to do with Pepsi’s oft-reported investment in social media marketing. The entire category is down thanks to concerns about calories and the rise of bottled water as a viable alternative. […]

Guest Post: Marketing in the Moment At SouthBy And Beyond

Marketing in the Moment

Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She’s also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend, […]

Socialistic For The Capitalistic

Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy. The Socialistic studio in New York will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic […]

Brands Are Not Yet Social, But The People Who Love Them Are

Harvard Business Review Analytics Services on behalf of SAS surveyed 2100 companies and found that just 12% of the companies surveyed believed they were currently effective users of social media, according to Media Post’s Social Graf blog. …almost nine out of ten respondents relegated themselves to the “ineffective” pile. But this is hardly surprising in […]

Anti-Social Is A Non-Persuasive Position

MGH in Baltimore has an active social media presence and the agency is now using this fact against its local competition. This full page ad ran in the Baltimore Sun on Monday: Normally, I’d say number of followers is not the right metric, but for this self-promo ad it is. The numbers indicate a passion […]

Yet Another Facebook Story: Be Positively Likable

The Facebook Data Team released a study recently that looks carefully at the words people use in their status updates and how these words influence behavior. Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive […]

For The Digitally Self-Absorbed

Augie Ray, a senior analyst at Forrester has identified eight things he’s “sick of” in social media. One of the eight–Narcissism–grabbed my attention. There are many different kinds of narcissists in social media: There are Snow White Narcissists who every day sing about the greatness of their lives, the brightness of their futures and their […]