Pete Blackshaw Ads Value To Ad Age

I gave Ad Age a hard time this morning on Twitter for outsourcing so much of their content to industry pros, instead of relying on journalists (inside and outside their organization) to report news. Clearly some industry pros are better than others and their opinions carry more weight. Pete Blackshaw from Nielsen, for instance, is […]

Men’s Wearhouse Turns Social Kids Into Sales Reps

“Turn your friends into cash!” Damn, let’s get right to business, why don’t we? According to Clickz, Houston-based Men’s Wearhouse is using social media marketing to boost its referral program and encourage tux rentals for the prom. Last year “prom rep” participants had to visit a local store to enroll. This year, the entire program […]

Time For A Raise

Talking about how much money you make has been taboo for as long as I can remember. But we live in a different time today. A time of radical transparency. I don’t know if that’s what led social media consultants Mack Collier and Chris Brogan to post their rates, but what drove them to do […]

When You Feed The Machine, It May Try To Return The Favor

According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are “less commercial phenomena, they are more personal phenomena”, more similar to “writing letters to our mothers” than watching television. “Invading these [social] media with commercial messages might not be the right thing,” Sir Martin told delegates […]

Social Media ROI Is Meat For Ad World Sharks

Shel Israel, author of Twitterville and social media advisor to brands is proposing to write a new book. One of the things he hopes to tackle in the new book is the question of social media ROI, which is a bruised and bloody topic today. I am not absolutely certain that I will show a […]

Get Real

Yesterday, I read an article in the Wall Street Journal about the tanking market for Swiss watches, and how the manufacturer of one luxury brand is sending their ace consultant around to instruct retailers in the art of selling “pure fantasy,” which is something we know a lot about in advertising. Yet, many of us […]

We’re Low On Trust. Period.

Edelman put out a new study about trust and it has residents of Adlandia hopping. Big Orange Slide says, “Just as many marketers are getting comfortable with shifting dollars to social media, Edelman’s latest ‘Trust Barometer’ presents something of a wrinkle in the plan: the number of people who view their friends and peers as […]

To Me, “Does Social Sell?” Is The Same Question As “Does Advertising Sell?”

It may be a national holiday, but that’s not stopping Adweek’s Brian Morrissey from asking the hard questions in his piece published today, Does Social Sell? While digital channels and online interactions offer a plethora of data points, they don’t come with a set playbook for assigning value. Marketers have grown comfortable with formulas like […]

Fighting Words

PORTLAND–It’s a drizzly Thursday afternoon, but inside Paddy’s Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight–the strategic marketing firm he launched last year with Justin Spohn and Rob Shields–is holding court. He asked me to join him in order to practice his agency’s pitch. I said yes […]

Refresh Everything, Including Your Browser

Pepsi’s decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any […]