Tacoma’s Twitter-Friendly Hotel

According to Tacoma News Tribune, Twitter, tweets and a tweet-up are good for business. The paper came to this conclusion after 120 people gathered at Hotel Murano in downtown Tacoma last night for the city’s first major commercial tweet-up. “It’s fun if you can meet people face-to-face,” said Dina Nishioka, spokeswoman for Provenance Hotels, the […]

Social Media Examined In Academic Setting

PORTLAND–Social Media Club PDX and Portland State University teamed up to present their quarterly Digital Marketing Breakfast this morning at Smith Memorial Student Union. Carri Bugbee, principal of Big Deal PR, asked me to be “the ad guy” on the panel, and to speak about how people in the industry might migrate from traditional advertising […]

Self-Promo Contest Leads Winners To Self-Congratulation Festival

Bridge Worldwide in Cincinnati has a Burning Question for you: Are you a Marketing Revolutionist? If you are, and you enter Bridge’s Burning Question contest, you could win a trip to Cannes for the 2010 Cannes Lions International Advertising Festival. We want to bring two people who are just as passionate about changing marketing as […]

Vying For Position In The Social Media Game

Pete Blackshaw, exec VP of Nielsen, asks in his latest Ad Age column, “Who owns social, anyway?” Agencies and supplier networks are all storming the “social media” center: PR firms see social as an extension of their birthright in influencer marketing; ad agencies see it as a new frontier of high-impact ad impressions (for example, […]

$10,000 A Seance

I like a good instigator who can clown. It appears that geogeller, a.k.a. “Insultant for Hire” is such a man. He’s personal Insultant to @JeffPulver, a humanitarian and recovering artist who lists his rate as “$10,000 a seance.” Not wanting to price himself out of the market, he does allow for a sliding scale. The […]

Social Media Marketing Is A Side Dish, Not A Meal

David Wiggs of Hitch, an agency search consultancy in Bellingham, brings up an excellent point about placing too many eggs in any one basket. With the extreme emphasis on social media marketing today, you might think that modern marketing is a monoculture. That if you’re doing social, you’re doing marketing. True, the way we communicate, […]

Cupertino, We Have A Problem

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Fiction writer and instructor, Edan Lepucki, stopped using Twitter and Facebook at the beginning of 2010 so she could concentrate on her writing, and on being present. I admire her move and according to her article in The Millions, so do her real life friends. The single most fascinating aspect of my detox was the […]

Real Life Is Analog

Dan Patterson, Digital Platform Manager for ABC News Radio in New York is taking a break, however short, from social media, a.k.a. the incessant need to manage his online presence. I think it’s important to note that the web only has the power we give it, and that we should use it in ways that […]

Here’s A Story For You

I read something on BFG Blog last week that disturbed me. Edward Boches, chief creative officer at Mullen, in an unwatchable interview from SXSW, says: We’re not in the business, necessarily, of telling stories anymore. We may be in the business of inspiring others to tell stories for us, soliciting their participation in the telling […]

Hundreds Gather At #SoFresh To Further Their Knowledge of Social Media Best Practices

PORTLAND–It’s raining hard this morning, but there are no dampened spirits inside the Doubletree Hotel’s conference rooms. Jason Keath is seeing to that. He’s the event organizer from North Carolina, here in Portland to put on Social Fresh, a conference about social media. Social Fresh is also playing in St. Louis, Tampa, Nashville and Charlotte. […]