Jimmy John’s Takes Sub Dump On Dude’s Lawn, Shares It For Everyone To See

It seems to me that Jimmy John’s–more so than other sub chains–has their Social Media Marketing game face on. The brand is on Twitter, YouTube and Facebook and they have a frequently updated blog called FreakFast, where they’re busy directly engaging with fans via “Picture of the Day” uploads and other means. Clearly, Social Media […]

I See A Cyber Lion In Someone’s Future

I’ve been waiting to see what Iain Tait would bring to Wieden+Kennedy, aside from another British accent. Well, the waiting is over… Marshall Kirkpatrick of ReadWriteWeb is giving much credit to Tait for Old Spice’s “Man on a Horse” personal video responses, which is fast becoming the social media marketing story/campaign of the year. Iain […]

Man On A Horse Gallops In To Twitter Town, Takes Engagement To Another Place

Agency: Wieden+Kennedy Share

Social Is A Given (The Fad Is The Guru)

RealTimeCannes.com is a micro-site from Adweek dedicated to coverage of the ad biz’s premier wank fest. Thankfully, Adweek is interested in more than Lions. Here’s Brian Morrissey asking Euro RSCG’s Fernanda Romano about social media marketing. According to a 2009 Adweek piece, London-based Romano is Havas’ global creative director for digital and experiential advertising. Bonus […]

Attention Is A Finite Resource Under Siege

PORTLAND–Portland Ad Fed is hosting a heady event for a sunny Friday afternoon in June. Eric Anderson, Vice President of Marketing at Portland agency, White Horse, is here in the EcoTrust Building, ready to expound on social media marketing and what its practitioners might learn from game theory, which was developed to analyze nuclear options […]

It’s Official, Geeks Now At The Center Of The Enterprise

Mashable got the big tour of Gatorade’s Social Media Command Center, located in the company’s marketing department outside of Chicago. Gatorade’s tools are also being used to optimize landing pages and make sure followers are being sent to the top performing pages. As an example, the company says it’s been able to increase engagement with […]

Based On The Book By Erik Qualman

Erik Qualman is back with a second edition of his Social Media Revolution, a state of the media report. One of the salient points that grabs me here is the idea that Generation Y and Z consider email passé, and that some universities have stopped distributing email accounts to incoming students. In fact, Boston College […]

The Social Space And Small Business Are Great Dance Partners

I’ve been thinking a lot about how well suited social media marketing is for small business, for small businesses are actually social in real life. With that in mind, I took note of April’s Confidence Indicator from DiscoverCard. Some of the key findings in the report include: In 2007, 22 percent of small business owners […]

She Likes, He Likes

Levi’s really likes Facebook’s new “Like” button. In fact, the San Francisco denim king likes the new FB functionality so much, it decided to place “Like” buttons throughout its new online “Friends Store.” According to Clickz, Levi’s has placed a Like button next to every SKU in their “Friends Store” so you can tell yourself […]