Man On A Horse Gallops In To Twitter Town, Takes Engagement To Another Place

Agency: Wieden+Kennedy Share

Social Is A Given (The Fad Is The Guru)

RealTimeCannes.com is a micro-site from Adweek dedicated to coverage of the ad biz’s premier wank fest. Thankfully, Adweek is interested in more than Lions. Here’s Brian Morrissey asking Euro RSCG’s Fernanda Romano about social media marketing. According to a 2009 Adweek piece, London-based Romano is Havas’ global creative director for digital and experiential advertising. Bonus […]

Attention Is A Finite Resource Under Siege

PORTLAND–Portland Ad Fed is hosting a heady event for a sunny Friday afternoon in June. Eric Anderson, Vice President of Marketing at Portland agency, White Horse, is here in the EcoTrust Building, ready to expound on social media marketing and what its practitioners might learn from game theory, which was developed to analyze nuclear options […]

It’s Official, Geeks Now At The Center Of The Enterprise

Mashable got the big tour of Gatorade’s Social Media Command Center, located in the company’s marketing department outside of Chicago. Gatorade’s tools are also being used to optimize landing pages and make sure followers are being sent to the top performing pages. As an example, the company says it’s been able to increase engagement with […]

Based On The Book By Erik Qualman

Erik Qualman is back with a second edition of his Social Media Revolution, a state of the media report. One of the salient points that grabs me here is the idea that Generation Y and Z consider email passé, and that some universities have stopped distributing email accounts to incoming students. In fact, Boston College […]

The Social Space And Small Business Are Great Dance Partners

I’ve been thinking a lot about how well suited social media marketing is for small business, for small businesses are actually social in real life. With that in mind, I took note of April’s Confidence Indicator from DiscoverCard. Some of the key findings in the report include: In 2007, 22 percent of small business owners […]

She Likes, He Likes

Levi’s really likes Facebook’s new “Like” button. In fact, the San Francisco denim king likes the new FB functionality so much, it decided to place “Like” buttons throughout its new online “Friends Store.” According to Clickz, Levi’s has placed a Like button next to every SKU in their “Friends Store” so you can tell yourself […]

Tacoma’s Twitter-Friendly Hotel

According to Tacoma News Tribune, Twitter, tweets and a tweet-up are good for business. The paper came to this conclusion after 120 people gathered at Hotel Murano in downtown Tacoma last night for the city’s first major commercial tweet-up. “It’s fun if you can meet people face-to-face,” said Dina Nishioka, spokeswoman for Provenance Hotels, the […]

Social Media Examined In Academic Setting

PORTLAND–Social Media Club PDX and Portland State University teamed up to present their quarterly Digital Marketing Breakfast this morning at Smith Memorial Student Union. Carri Bugbee, principal of Big Deal PR, asked me to be “the ad guy” on the panel, and to speak about how people in the industry might migrate from traditional advertising […]