Community Managers, This One’s For You

Laura Fitton’s firm, oneforty, realized that the growing complexity in managing social media marketing programs was a problem in need of a solution. “We saw painful-looking improvised solutions – spreadsheets, docs, project management software – stretched to their breaking point to try to coordinate social programs,” says Fitton. “When we realized we could help – […]

Promotions Continue To Mutate Into Consumer Generated Social Motions

Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the “Win $25K” contest via Four Points’ Facebook page now through August 10th. Here’s a sample entry on Facebook: Late one night, I go to a small hotel, walk up […]

If You’re Not Now Social, The Joke’s On You, Or So I’ve Been Told

Big Fuel–a “pureplay social media agency designed for the needs of large brands”–is hiring. I like the tongue-in-cheek nature of their employment ad, but I’m confused as to why the straight video (see below) also seems like a joke.

It’s Primarily Content That Creates The Connections

In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that’s so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it’s not really a […]

Losing Signal In All The Noise

Social media, like kudzu, is an invasive species. Daniel Newman is the CEO of United Visual Inc., writing on Ragan’s PR Daily, has conveniently listed “12 obvious signs you’re addicted to social media.” He says the signs are “farcical,” but I beg to differ. 6. You update your status while out with “real people.” Are […]

Bites Of The Internet Week Apple

Yahoo! Scene is all over Internet Week and they have the video to prove it.

Get Real With Spike

My friend Spike Jones (SVP Digital at Fleishman-Hillard) is tellin’ like it is, on Twitter and on camera. Did you get that? Stop counting Facebook “Likes” like your marketing depends on it, and stop calling things “social” when social is already baked in.

People “Like” You, But Do They Also Buy From You?

According to Debra Aho Williamson, a principal analyst at eMarketer, “the message still hasn’t sunk in: Likes are not a gauge of consumer involvement with your company or brand. But companies still insist on touting their total just like they touted “hits” back in the early days of the web.” Williamson also advises companies to […]