Control Is An Illusion Kept Alive By Ego

I think we all know people who hold too closely to ideas they consider their own. Ideas become like babies to these people, and babies need protecting. Barry Lowenthal of The Media Kitchen thinks it’s a mistake, particularly for agencies, to behave this way. When people hoard information, they immediately limit the potential for idea […]

Yet Another Facebook Story: The Difference Between “Fans” And “Likes”

Brian Solis is a PR guy. Naturally, he doesn’t refer to himself as such, becasue “digital analyst, sociologist, and futurist” sounds so much better. Speaking of sounding so much better, Solis does us the favor of distinguishing between today’s Facebook “Like” and the old “Fan” motif that FB used to employ. In Facebook, it’s not […]

Modern Digital Life Can Be #SoIrritating

People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to “own irritation prevention” in consumers minds. According to Ad Age, Jeffrey Wolf, Edge’s senior brand manager, terms it “the anti-irritation platform.” And it’s […]

Holding Company Aggregates Its Social Elements — Seeks More In The Sum

Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network. “We put digital at the core of our agencies globally back in 2005. Today we’re probably doing more in the social media space than any other agency globally and this move simply groups all […]

Revisionist Social Media History

MOMA in Sao Paulo is having some fun by placing today’s must have social technologies in retro advertising settings. Visit Bit Rebels for the Twitter and Facebook versions, or visit Beautiful Life for a better idea of how these ads were used to promote agency seminars. Share

Social Means Let’s Talk – Talking Is Interaction, Not A Transaction

Laura Vanderkam writing on the Reuters blog, peels some of the unseemly gloss from the lips of social media marketing. Many are doing it solely for the social outlet. Or something … But in an economy where 26% of us, according to a Kelly Services survey, consider ourselves free agents, many view it as something […]

Jets Bring The Game (And Their Social Strategy) To Facebook

The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which […]

Cabernet Sauvignon Varietal Gets Special Tweatment

Yesterday was the first annual #Cabernet Day, a social media marketing event and a feather in the cap of Rick Bakas of

You Are Not Your Follower Counts, Alexa Rankings, Etc.

Social media professional, Chris Brogan, meditating on the Internet’s impact on “time and friendship” wonders if a “social crash” may be imminent. If I talk to 100 people on twitter for 6 minutes each, that’s 10 hours. If I respond personally to 120 of the 600 or so emails and contacts I get a day, […]

Jimmy John’s Takes Sub Dump On Dude’s Lawn, Shares It For Everyone To See

It seems to me that Jimmy John’s–more so than other sub chains–has their Social Media Marketing game face on. The brand is on Twitter, YouTube and Facebook and they have a frequently updated blog called FreakFast, where they’re busy directly engaging with fans via “Picture of the Day” uploads and other means. Clearly, Social Media […]