GIPHY Gets Us Good

Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it’s your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS The talkshow meets […]

Mike Diva Makes The Impossible Possible: The Donald Can Dance!

Art Net News calls it, “a hypnotically-brilliant video.” The New Republic says, “It makes the end of the world seem as sweet as bubble gum.” All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump’s team knew what they were doing, […]

SONIC Puts Its Chin On The Line

SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine […]

Look At Me When I’m Talking To You

Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]

Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube

Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]

Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good

Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]

An Opportunity for Brands: Original Digital Video #ODV

“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]

Holy Tongue Cleaners, Orabrush Team Spins Off

Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]