Self-Promo Ad #7

Yesterday, I had a great talk over Skype with Bob Knorpp of The BeanCast and Cool Beans Group. Like me, Bob is a freelance copywriter and brand consultant, who is fighting for a foothold in the scree field of this economy. One of the things we touched on was the need to be better self-promoters, […]

I Talk Like A Schmuck

“To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in 1997

Thanks To Our New Advertiser, ProtoShare

“Web prototyping can be cumbersome and expensive. ProtoShare is a smart way for the team to collaborate with clients.” – Steve Gray, Technology Director at Razorfish If you have an interest in improving your Web development process, I encourage you to support our new advertiser and learn more about ProtoShare.

Hill Holliday Serves Us A Royale With Cheese

When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, “the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation.” I really wasn’t sure what that meant, but now I have a better idea. For one, Hill Holliday’s Web team is writing custom […]

Friends Don’t Let Friends Go Long Without eMail

What can AdPulp provide in an email that you don’t get on the site, or elsewhere in the vast reaches of the Interwebs? I’ve been asking myself that question ever since Friend of AdPulp, Tom Asacker, grabbed me by the virtual lapels and told me to start an email newsletter at once (many mooons ago, […]

HHCC.Com Gets Comfortable In Its New Skin

In February of 2006, Hill Holiday scrapped their brochureware site in favor of a blog. Now they’re taking things a little further and I’m intrigued by the way Baba Shetty, Hill Holliday’s Chief Media Officer, describes the agency’s new site: First, the site is built on a platform that gives us enormous flexibility to create […]

MOO Minis Ups Its Options Package

Disclosure: The following company provided me a free box of MiniCards. MOO.COM, an online stationer that makes unique, highly customizable printed stationery for small businesses and individuals, today announced a new version of its well-known MiniCards. Specific updates include: Two-sided image uploading – easily incorporate corporate branding, logos, and designs on both the front and […]

Cheers

Five years ago today we started posting articles to this site. I could reflect on all we’ve learned, or all I’ve learned as a writer, editor and ad man, but that kind of thing doesn’t make for much of a celebration. Instead, I hereby raise the AdPulp glass to all who come here regularly to […]

Want to Navigate The Digital Wilds? Find A Trusty Guide Service.

Shar VanBoskirk, an analyst for Forrester, spent some time in Denver this week with a group of marketing exces that work for Kaiser Permanente, Genesco Retail, Radio Shack, Jones Apparel, and Adidas America. Her big takeaway: That one of the greatest challenges for interactive marketers today is getting support and cooperation from their traditional brand […]

Krop And Advance (Your Career)

At the start of this century, recruiters and CDs in general market advertising agencies would not look at an online portfolio. Fuhgetaboutit. The talent scouts wanted to “pass the work around the office,” I was told more than once. Today, things are much different. Now you have to have an online portfolio, although the mini-book […]