Architects Live In Awesome Houses, Transmedia Storytellers Must Do The Same

Agencies rarely put much effort into their own marketing materials, and this sad fact tends to be glaring on the web. When an agency does spend some time to rock their site, it shows. The new is a light-weight content-forward website, that pushes the most relevant and most recent material up front. All animations […]

The AdPulp Survey: What’s On Your Mind?

I’m excited to introduce a custom-built survey with you, dear reader, in mind. We’ve used Polldaddy in the past to ask some very basic questions, and that’s been fun and somewhat revealing, but this new survey from Portland’s FUSE deploys the firm’s Intelligent Dialogue technology, which mimics a brief in-person conversation. The dialogue adapts depending […]

She Shall Seek And She Shall Find–Where’s Your Brand In That?

Writing on Harvard’s Nieman Journalism Lab, Gina Chen, a 20-year veteran newspaper journalist makes some good points about information consumers today. The people formerly known as the audience know if they want a certain type of information, they head to Twitter. Another type, they’ll go to YouTube. Something else, that’s what FourSquare is for. It’s […]

AdPulp To Open Online Store

It’s been a kick to provide some of AdPulp’s biggest fans 100% cotton, silk-screened perks for all their wonderful contributions herein. There’s something about the physicality of it all, about putting the brand into play in this way that I really like. We’ve got some more AdPulp-branded merchandise ideas up our collective sleeve, as well. […]

Labels See The Need To Push Product, Use The Band’s Website, YouTube, Facebook and MySpace To Do It

I love how bands are increasingly coming out with commercials to promote their new work. Here’s another promo from The Black Keys, who released “Brothers” on Nonesuch Records last Tuesday. “Brothers” is the Akron, Ohio band’s eighth full length in as many years, and the album sold over 73,000 copies in its first week giving […]

Want Some AdPulp-Branded Merch? Awesome, Start Commenting Again.

design by Steve Gordon of @rdqlus_creative The other day, Gary Vaynerchuk said he wouldn’t make videos and do what he does if people in his audience didn’t comment. I don’t feel that way, but I do wonder what happened to the practice of commenting on blogs. Facebook and Twitter happened, for sure, but the answer […]

The Face of Media, Vol. 2

A lot of nice people with interesting radio shows have asked me to appear on their programs of late, and hey, I’m a person with plenty to say, so I’m pretty receptive to these audio advances. It’s always fun and flattering to talk with people who are interested in the work you do. And GenY […]

I’m Not David Byrne, But I Am A Talking Head

Taylor Ellwood of Imagine Your Reality, had me on his podcast this evening. We covered a lot of ground in 60 minutes and I’m grateful to Taylor for the opportunity to air out some of my favorite topics: like too much time spent in front of the computer screen; how to make money on one’s […]

Ad Guys And Gumshoes

Thanks to a stolen next-gen iPhone and one “reporter’s” willingness to buy it, there’s a lot of interest today about who is a journalist and who is not. The Gizmodo/Apple story led me to think again about a topic Steffan Postaer recently took up an on his personal blog, Gods of Advertising. In order to […]

Earnin’ Some Portfolio Looks

Zach Brockhouse is a copywriter and copywriters know they need to stand out. It’s not enough to have a portfolio site full of killer work. One needs a drive-to-web campaign, or the right people will ever see said killer work and make outlandish 20th century-syle offers. It’s never easy to promote one’s work. For instance, […]