Colle+McVoy Knows How To Create Spreadable Content

Ad agencies like to send holiday cards, and I like to receive them. Today, I received a truly excellent card from Colle+McVoy. The card came in a packet of eight greeting cards that I can now send to friends and family. Each one is artfully crafted and the insides are blank, making them that much […]

If You’re Interested In Cigarette Work, Here’s A List Of Agencies That Do It Well…

If you’re a fan of AMC’s Mad Men, you might be wondering if Sterling Cooper Draper & Price will be able to hold it together after the loss of the Lucky Strike account and Don’s public purge of a self-promo ad in The Times. Last week, I thought Sterling was going to jump from a […]

Employ Kyle (Or Someone Else Will)

Sadly there are way too many pitches in way too many digital places for me to pay close attention to anything but the most persuasive and original appeals. Sadly again, well-crafted appeals are all too rare. Which is why I perked up this morning when I saw the above Tweet addressed to me. It looked […]

Talking Shop With Bill And Angela Of AdVerve

I had a great time on Tuesday talking to Bill Green and Angela Natavidad of AdVerve, a podcast about advertising and marketing. I’ve appeared on several shows of late, but this one turned out really well, at least to my ears. Bill, Angela and I covered a lot of ground in a short period of […]

Architects Live In Awesome Houses, Transmedia Storytellers Must Do The Same

Agencies rarely put much effort into their own marketing materials, and this sad fact tends to be glaring on the web. When an agency does spend some time to rock their site, it shows. The new radicalmedia.com is a light-weight content-forward website, that pushes the most relevant and most recent material up front. All animations […]

The AdPulp Survey: What’s On Your Mind?

I’m excited to introduce a custom-built survey with you, dear reader, in mind. We’ve used Polldaddy in the past to ask some very basic questions, and that’s been fun and somewhat revealing, but this new survey from Portland’s FUSE deploys the firm’s Intelligent Dialogue technology, which mimics a brief in-person conversation. The dialogue adapts depending […]

She Shall Seek And She Shall Find–Where’s Your Brand In That?

Writing on Harvard’s Nieman Journalism Lab, Gina Chen, a 20-year veteran newspaper journalist makes some good points about information consumers today. The people formerly known as the audience know if they want a certain type of information, they head to Twitter. Another type, they’ll go to YouTube. Something else, that’s what FourSquare is for. It’s […]

AdPulp To Open Online Store

It’s been a kick to provide some of AdPulp’s biggest fans 100% cotton, silk-screened perks for all their wonderful contributions herein. There’s something about the physicality of it all, about putting the brand into play in this way that I really like. We’ve got some more AdPulp-branded merchandise ideas up our collective sleeve, as well. […]

Labels See The Need To Push Product, Use The Band’s Website, YouTube, Facebook and MySpace To Do It

I love how bands are increasingly coming out with commercials to promote their new work. Here’s another promo from The Black Keys, who released “Brothers” on Nonesuch Records last Tuesday. “Brothers” is the Akron, Ohio band’s eighth full length in as many years, and the album sold over 73,000 copies in its first week giving […]

Want Some AdPulp-Branded Merch? Awesome, Start Commenting Again.

design by Steve Gordon of @rdqlus_creative The other day, Gary Vaynerchuk said he wouldn’t make videos and do what he does if people in his audience didn’t comment. I don’t feel that way, but I do wonder what happened to the practice of commenting on blogs. Facebook and Twitter happened, for sure, but the answer […]