Marcus Sheridan, a.k.a. The Sales Lion, suggests that blogs are not working to create leads for marketing agencies, or for the clients of marketing agencies. He provides seven solid reasons why, and if your company has a blog or you produce one for a client it's worth reading the article in its entirety. For me, this piece of advice stands out: Consumers and businesses are not terribly interested in theory these …
Continue Reading about When Everyone’s An Expert, There Are No Experts →