Spotlight On NW Creative: W+K Goes To School With PIE

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Teressa Iezzi, former Editor of Creativity, is now working for Fast Company. Her latest piece for the newsstand pub, is a feature on Portland Incubator Experiment, or PIE, a partnership among leading brands, technology innovators, and Wieden+Kennedy. Wieden Portland just announced the winners of its PIE startup contest–nine companies ranging from a finance-focused cloud management […]

A Peek Under The AdPulp Hood

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There’s been quite a bit of activity under the hood at AdPulp, of late. I’d like to catch you up on some of it. First, we launched a new Jobs Section, with help from JobThread. It’s something we’ve discussed doing in the past, but we had Talent Zoo as a sponsor here for several years, […]

Agencies Hiring Their Own Chief Marketing Officers

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Heads up. There’s a client in the building. According to Dirct Marketing News: Several shops recently appointed their first marketing chiefs, among them Draftfcb, which named Debra Coughlin, previously CMO and EVP at Citigroup’s Citi Cards unit, to the position this spring. 
 “Agencies are terrific about helping clients develop their brands, but not always […]

The BeanCast Episode 164: Can You Say “Ewanick” Three Times Fast?

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I was a guest on Bob Knorpp’s The BeanCast again last night. Download the show from iTunes now. Thanks to Knorpp’s gracious invite (and my patented contentiousness), I joined Wendi Cooper of C Spot Run, Kelly Eidson of Modea and Tyler Hurst on the program’s 164th episode. We discussed GM’s desire to be more like […]

Are We Artists With An Income, Or Unconscious Pacifiers?

It’s perverse I suppose, but I like to see resistance to advertising. My reason for this is simple enough–I want bad advertising eradicated from our culture. It’s a tall order, but it’s one we can handle. All we need to do is guide our clients toward their brand truths, and show them how to best […]

The “Making Of” Video Is An Art Form In Itself

I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling […]

This Post Is Not Brought To You By Bing, But It Could Be

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Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby. Goodby’s the writer of the two, but Clow is Clow. On the topic of brand planning, for instance, Clow shows how he’s Clow: We have got to reinvent the intellect of our business. The intellect of our […]

Please Convert Your Gratitude To Cash

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“Free is just another price, and prices are set by individual actors, in accordance with the aggregated particulars of marketplace power.” –Malcolm Gladwell Our crowdfunding campaign will wrap up in 15 days. I’ll be relieved when it ends. I like to experiment with new tools on the web, see how and what works, and why. […]

What’s In It For You? Privileged Access For A Song, A.K.A. The V.I.P. Treatment

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As you may know, we’re trying to raise money to improve our editorial product. Thus far, the campaign has been a failure. But you know what Wieden+Kennedy says about failure, right? “Fail harder.” That’s what we’ve been doing. Now, I want to give you a look at some behind the scenes conversations regarding the campaign […]

Free Sample: Hungry for Gumbo

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What follows is a condensed version of this week’s edition of Hungry for Gumbo, the email newsletter I started sending out in March. If you’d like to read the entire newsletter, and future weekly installments, subscribe today. It only costs $1/month or $.25 an issue and payment is handled by Amazon Payments. Note: Hungry for […]