Inspired by the series of posts on The Denver Egotist… 1. As the head of my own shop, no matter what my title, skill set or background, I work in account service. 2. Being known for more than one thing asks too much of people, who greatly prefer to associate you with one thing. For […]
Via UK-Based “Brand Language Agency” Quietroom comes the Santa Brand Book. Anybody else have some clever agency holiday card-type objects to pass along? Let us know.
Like a lot of people, I easily get sucked into the vortex of media consumption that is so readily available on the web. But am I helping myself? What’s the proper media diet for an advertising professional? Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature […]
“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]
A couple of items of self-promotion, if you’ll allow me the privilege. First, I had the great opportunity to make a repeat appearance on this week’s BeanCast, which also featured: Steve Hall of AdRants, Kristi Faulkner of NYC’s Womenkind, Jim Hopkinson of The Hopkinson Report, and of course, show host Bob Knorpp. We got into […]
“New York is a stage that we’re all part of,” says The Chairman. This inclusive language is courtesy of Leo Burnett, a stalwart, but new arrival in The City. According to The New York Times, Burnett/New York is promoting itself with a consumer-generated content campaign called New York Writes Itself. New York Writes Itself is […]