Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby. Goodby’s the writer of the two, but Clow is Clow. On the topic of brand planning, for instance, Clow shows how he’s Clow: We have got to reinvent the intellect of our business. The intellect of our [...]
“Free is just another price, and prices are set by individual actors, in accordance with the aggregated particulars of marketplace power.” -Malcolm Gladwell Our crowdfunding campaign will wrap up in 15 days. I’ll be relieved when it ends. I like to experiment with new tools on the web, see how and what works, and why. [...]
As you may know, we’re trying to raise money to improve our editorial product. Thus far, the campaign has been a failure. But you know what Wieden+Kennedy says about failure, right? “Fail harder.” That’s what we’ve been doing. Now, I want to give you a look at some behind the scenes conversations regarding the campaign [...]
What follows is a condensed version of this week’s edition of Hungry for Gumbo, the email newsletter I started sending out in March. If you’d like to read the entire newsletter, and future weekly installments, subscribe today. It only costs $1/month or $.25 an issue and payment is handled by Amazon Payments. Note: Hungry for [...]
Right now, you are looking at a project with more than 10,000 hours of work invested. In billable hours, that’s roughly $1,250,000. Like every other marketer we must look at return on investment. By looking at ROI with a clear eye, we can begin to assess the viability of the project. Naturally, AdPulp is about [...]
I like how Phoenix ad agency, Moses Anshell, displays their offices. Because one’s work environment, particularly in advertising, says something important about the agency. I also like how the agency uses copy to describe the interior and exterior spaces. Overpass It’s a fact. Every cool agency has one of these. We can’t put our finger [...]
We have 49 days left in our crowdfunding campaign on IndieGoGo. Which means I’m going to continue to bring it up and ask for help. To do otherwise, to fall back into a “this isn’t really working” posture, is not acceptable to me. I don’t want to get all up in your face, but the [...]
Adrants and Adverblog are still way ahead of us, but I’m pleased to see that Brand Republic ranks AdPulp #32 in a newly released list of the best advertising, marketing, media, PR and digital blogs from around the world. Working with Brandwatch, Brand Republic ranked the blogs by influence using an algorithm that weighted factors [...]
One of the nice things about having zero financial support from readers is we don’t need to attend to “outside” needs. But is that any way to run a ‘zine or website, as the case may be? Of course, not. Answering readers’ needs is a huge part of what operating a micro media business is [...]
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