Santa Has Guidelines, So Your Work Better Be Good For Goodness Sake

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Via UK-Based “Brand Language Agency” Quietroom comes the Santa Brand Book. Anybody else have some clever agency holiday card-type objects to pass along? Let us know. Share

Choose a Media Diet That’s Full of Both Nutrition and Junk

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Like a lot of people, I easily get sucked into the vortex of media consumption that is so readily available on the web. But am I helping myself? What’s the proper media diet for an advertising professional? Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature […]

Dr. Pepper Dangles Tuition Money In Front of College Students

“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]

A BeanCast, And A Book

A couple of items of self-promotion, if you’ll allow me the privilege. First, I had the great opportunity to make a repeat appearance on this week’s BeanCast, which also featured: Steve Hall of AdRants, Kristi Faulkner of NYC’s Womenkind, Jim Hopkinson of The Hopkinson Report, and of course, show host Bob Knorpp. We got into […]

Strangers In A Strange Adland

40 Strangest Agency Names, and Where They Came From | Adweek

David Griner of Adweek’s blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I’m thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley […]

Creative Recharge Is Your Jolt Of Bizarro For the Day

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Courtesy of a few Creative Circus students comes Creative Recharge, a site designed for industry folks to get the creative juices flowing when they’re stuck. It’s part self-promotion, part improv, and all just weirdness for fun’s sake. Hey, we all get a little drained sometimes, right? Not sure about the guys on the site, but […]

Inspired Advertising Is Born of the Streets

“New York is a stage that we’re all part of,” says The Chairman. This inclusive language is courtesy of Leo Burnett, a stalwart, but new arrival in The City. According to The New York Times, Burnett/New York is promoting itself with a consumer-generated content campaign called New York Writes Itself. New York Writes Itself is […]

Paid Content In 2012 And Beyond

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Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is “the global event for real-time marketers,” and Geekend is DMA’s hot young date. It’s also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I’m traveling to Boston to speak on […]

Spotlight On NW Creative: W+K Goes To School With PIE

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Teressa Iezzi, former Editor of Creativity, is now working for Fast Company. Her latest piece for the newsstand pub, is a feature on Portland Incubator Experiment, or PIE, a partnership among leading brands, technology innovators, and Wieden+Kennedy. Wieden Portland just announced the winners of its PIE startup contest–nine companies ranging from a finance-focused cloud management […]

A Peek Under The AdPulp Hood

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There’s been quite a bit of activity under the hood at AdPulp, of late. I’d like to catch you up on some of it. First, we launched a new Jobs Section, with help from JobThread. It’s something we’ve discussed doing in the past, but we had Talent Zoo as a sponsor here for several years, […]