An Agency Website That Works From Copacino+Fujikado

copacino + fujikado +

I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding. Every once an awhile I come across an agency that […]

When Everyone’s An Expert, There Are No Experts

Marcus Sheridan, a.k.a. The Sales Lion, suggests that blogs are not working to create leads for marketing agencies, or for the clients of marketing agencies. He provides seven solid reasons why, and if your company has a blog or you produce one for a client it’s worth reading the article in its entirety. For me, […]

Advertising Evolves At Record Pace In 2012, Practitioners Scramble To Keep Up

2012 was an interesting, sometimes challenging, year in AdPulp. We published our 10,000th post and continued to deliver a consistent run down of the most important trends and news in the MarCom space. We heard from new voices, and we worked harder to provide more depth to our stories and thus value to you. As […]

Is Advertising a Good Investment During a Downed Economy?

smart investing

Is Advertising a Good Investment During a Downed Economy? Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase […]

What Are You, A Schoolboy? Ask For The Order.

This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to […]

“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK

The changes in today’s advertising landscape are dramatic. That’s why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like “Native Advertising.” What the hell is Native Advertising? Is it David Kennedy’s work for American Indian College Fund? No, […]

What’s In The Box? I Hope It’s An Invitation

Jack_in_the_box

As you know, I’ve been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I’ll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we […]

Push Play: The BeanCast, Episode 192

The Beancast with Bob Knorpp

I was honored to join Bob Knorpp for the recording of his excellent weekly marketing podcast last night. Click here for the iTunes link. I was joined by fellow guests John Wall, Co-Host of Marketing Over Coffee and Steve Wax, Co-Founder of Ladies And Gentlemen. We discussed American Express’ mastery of social media marketing and […]

Industrial Film From Another Era? Not Exactly.

“Can our account director in training balance between the steel trap of client concerns and groundbreaking ideas?” Talk about asking the hard questions… According to Adfreak, this video was part of a staff town-hall meeting at Draftfcb Chicago in January. See Adfreak for the other video about the agency’s approach to copy. Share

It’s New Year’s Day, Do You Know Where Your Headset Is?

Borg

It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did. I was on the show with Valeria Maltoni of […]