“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK

The changes in today’s advertising landscape are dramatic. That’s why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like “Native Advertising.” What the hell is Native Advertising? Is it David Kennedy’s work for American Indian College Fund? No, […]

What’s In The Box? I Hope It’s An Invitation

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As you know, I’ve been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I’ll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we […]

Push Play: The BeanCast, Episode 192

The Beancast with Bob Knorpp

I was honored to join Bob Knorpp for the recording of his excellent weekly marketing podcast last night. Click here for the iTunes link. I was joined by fellow guests John Wall, Co-Host of Marketing Over Coffee and Steve Wax, Co-Founder of Ladies And Gentlemen. We discussed American Express’ mastery of social media marketing and […]

Industrial Film From Another Era? Not Exactly.

“Can our account director in training balance between the steel trap of client concerns and groundbreaking ideas?” Talk about asking the hard questions… According to Adfreak, this video was part of a staff town-hall meeting at Draftfcb Chicago in January. See Adfreak for the other video about the agency’s approach to copy. Share

It’s New Year’s Day, Do You Know Where Your Headset Is?

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It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did. I was on the show with Valeria Maltoni of […]

This Holiday Season, Take Aim at the GSD&M Staffer of Your Choice

It rarely snows in Austin, which may help explain why GSD&M is pelting its own this holiday season. Share

10 Things I Learned or Relearned This Year

Inspired by the series of posts on The Denver Egotist… 1. As the head of my own shop, no matter what my title, skill set or background, I work in account service. 2. Being known for more than one thing asks too much of people, who greatly prefer to associate you with one thing. For […]

Santa Has Guidelines, So Your Work Better Be Good For Goodness Sake

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Via UK-Based “Brand Language Agency” Quietroom comes the Santa Brand Book. Anybody else have some clever agency holiday card-type objects to pass along? Let us know. Share

Choose a Media Diet That’s Full of Both Nutrition and Junk

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Like a lot of people, I easily get sucked into the vortex of media consumption that is so readily available on the web. But am I helping myself? What’s the proper media diet for an advertising professional? Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature […]

Dr. Pepper Dangles Tuition Money In Front of College Students

“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]