Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today?A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could be making huge amounts more money by hiring, promoting, valuing and retaining …
Colle McVoy Is The Thoughtful Agency
As a new year's gift, Colle McVoy sent me a series of "cubespirations" to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection of beautifully made letterpress cards. I like this design concept. With just two words, the agency's creative team is able to make a significant statement. Artists—and that's what exceptional communicators are—help us dare to …
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Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients
Are you a graphic designer, art director or front-end web designer? Do you struggle to work with copy, clients who write copy and freelance copywriters? If yes, check out this free copywriting workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design work? Do your clients insist that they can write the copy? When you do …
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Migrating to Client-Side Opportunities: A Rich Topic To Mine
Communication Arts is "The Bible" for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA's digital front page this week is not quite the same level of recognition, but it's handsome recognition and I am grateful. CA also used their …
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New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https://youtu.be/p95_rB6WPc8 Typically, a rock band uses their music video to "sell" their song. Placing an actual product inside your video is an interesting variation on a theme. …
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DigitasLBi Shines Its Light On Puerto Rico’s Darkness
The devastated island of Puerto Rico will not have power fully restored until May, nearly eight months after Hurricane Maria ripped through the Caribbean. Did you know that nine of Puerto Rico's 78 municipalities are still without power three months after the powerful Category 4 hurricane slammed the island? Frustrated residents are forced to boil water and live without a refrigerator or electricity. Try that …
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At Wexley School For Girls, Team Spirit and Holiday Cheer Are One
Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. https://youtu.be/MGGgR-63EXg I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest. …
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#NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid
No one tells it like it is today. If someone dares to do so, they're at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school pissants to apply elsewhere. https://youtu.be/ucYbtG2xwNw Why make something this raw and this good? The video was …
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Welcome To The Chronicle of Bright Ideas
This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we've refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer who moved to Portland from Michigan. …
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Epica Is An Award Show With A Marked Point of Difference
Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There's a much higher standard for the industry's output—the intended audience for the work. Did they bite or did they ignore? That's the ultimate test of any ad campaign. Having said that, there are a handful of award shows that are either so prestigious (Cannes, One Show, …
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