2009 is coming to a close and for many of us in media, marketing and advertising, it's a time to be thankful for our very survival. Cheers to that! No doubt, the stormy economy hurt a lot of our businesses and cost people jobs and income, but it also forced people to rethink some old assumptions and retool for a lean, but prosperous and sustainable future. Personally, I chose to leave the security of my …
One Big Ad Blog Love Fest
I want to send out a very special thank to Bob Knorpp of The Beancast for a live read on his 2009 Year End Show. He, and guests George Parker and Bill Green have some terribly nice things to say about us. If a Web site could blush... Knorpp frames our content as "considered commentaries" and Green says we're "really solid" and that we "have good takes," while Parker agrees. Naturally, I paid them all to say that, or …
Self-Promo Ad #7
Yesterday, I had a great talk over Skype with Bob Knorpp of The BeanCast and Cool Beans Group. Like me, Bob is a freelance copywriter and brand consultant, who is fighting for a foothold in the scree field of this economy. One of the things we touched on was the need to be better self-promoters, and by that we mean we need to be more obvious about our service offerings. Bob runs a popular podcast--Danny G. and I will …
I Talk Like A Schmuck
"To be in business today, our most important job is to be head marketer for the brand called You." - Tom Peters in 1997 …
Thanks To Our New Advertiser, ProtoShare
"Web prototyping can be cumbersome and expensive. ProtoShare is a smart way for the team to collaborate with clients." - Steve Gray, Technology Director at Razorfish If you have an interest in improving your Web development process, I encourage you to support our new advertiser and learn more about ProtoShare. …
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Hill Holliday Serves Us A Royale With Cheese
When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, "the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation." I really wasn't sure what that meant, but now I have a better idea. For one, Hill Holliday's Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees …
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Friends Don’t Let Friends Go Long Without eMail
What can AdPulp provide in an email that you don't get on the site, or elsewhere in the vast reaches of the Interwebs? I've been asking myself that question ever since Friend of AdPulp, Tom Asacker, grabbed me by the virtual lapels and told me to start an email newsletter at once (many mooons ago, I might add). The easy answer to the content question is exclusive material, packaged especially for you, our closest …
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HHCC.Com Gets Comfortable In Its New Skin
In February of 2006, Hill Holiday scrapped their brochureware site in favor of a blog. Now they're taking things a little further and I'm intrigued by the way Baba Shetty, Hill Holliday's Chief Media Officer, describes the agency's new site: First, the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation. The site platform is a new toy for us - allowing us to …
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