Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

A Fresh Dose Of Attitude

Dillon Snyder has attitude–the kind it takes to get a great job in this business. I am a copywriter, which means, once you edit out all the fluff, I fill in the blanks. Simply put, blanks are what separate brands from the smiling faces of the general public. Using words, big ideas, strong concepts, green […]

Pitch Or Perish

Hugh MacLeod has produced some doodles for his friends at Cravens Advertising in Newcastle, England. While snooping around their site, these etymological gems surfaced. I’ve been reading “Which Lie Did I Tell” by William Goldman (the guy who wrote Butch Cassidy & Sundance Kid). A fantastic book about his experiences as a screenwriter in Hollywood. […]

Pixel Pusher Rakes It In

Adland and The Telegraph point to this brilliant advertising idea from 21-year old university student, Alex Tew. Tew, 21, who is due to go to Nottingham University next month to study business management, launched www.milliondollarhomepage.com in an attempt to raise enough money to pay for the three-year degree course. Companies can buy one or more […]

Can You Relate?

One of the things that drew me to advertising in the first place was the ridiculously naïve idea that the business was a meritocracy. “The work is all that matters,” was the mantra I gleefully chimed in the mid 1990s. I picked it up from some true believers and even with all the turmoil my […]

The Great Meritocracy

USA Today is running an article on the power of the Harvard University brand. Here’s what I find interesting. According to research from the University of Pennsylvania, the percentage of top executives at Fortune 100 companies who were Ivy League undergrads dropped from 14% to 10% from 1980 to 2001. I wonder how many Ivy […]

When The World Zigs, Zag

Another ad agency is using the sheep metaphor for self-promotion purposes. And not just any old agency, one of the best in the world. John January what say you about this development? Share

Humiliation Has A Price

eBay is making industry news this week for dumping Goodby Silverstein + Partners and calling them a “vendor” in the process, quite possibly a first for GSP. But Adpulp is more interested in the seedier side of eBay. According to Local6.com, a Knoxville, TN woman has auctioned off her last name on eBay for $15,199. […]

Holiday Publishing Schedule

Note to Readers: We plan to publish on a flexible schedule over this week. Thanks for all your support these past three months, with all our best wishes for a safe and happy holiday. Shawn Hartley and David Burn Share

Calling All Alpha Females

The Women’s Presidents’ Organization and Fast Company magazine are creating an award competition for female entrepreneurs. Finalists will be chosen through an open application process by the Fast Company staff, and a panel of judges will select 25 winners. The winners will be honored at a conference in April and featured in the magazine’s May […]