Agency Exec Plays the 1-800-Sharpener Guy

Marin County’s San Francisco’s Duncan Channon (Birkenstock’s agency of record) reminds us to “always oil our stones.” Probably good advice. Share

Self-Promo Ad #5

I’ve spent many years working closely with brand managers at Coors, Diageo, Camel, and other top tier consumer brands. Which is great. But now I’d like to apply my knowledge in a slightly different arena. I want to help my friends who run businesses (and other people who run businesses that I’d like to be […]

Branding Is For Brands

There’s a certain abandon to Steffan Postaer’s writing. I like that, especially since it’s coming from deep inside the machine. Today, the creative leader of Euro RSCG/Chicago, takes on agency mission statements and self-promo exercises. Thankfully, he does so with abandon. Are we about ideas, client service, publicity or all of the above? In every […]

Self-Promo Ad #4

Commercial writing is still creative writing. Otherwise, it’s not writing at all, just empty words strung together haphazardly. And Lord knows, there’s an overabundance of such drivel passing as marketing communications. Since you’re reading this via AdPulp, not Craigslist where it originally appeared, chances are good you know the value of compelling copy. Which is […]

Guest Post: Jerry Ketel Spiffs His Brand

Editor’s note: Jerry Ketel is one of Portland’s leading figures in the agency business. He runs a firm with his name on the door and he’s President of the Portland Ad Fed. Recently, Ketel attended a class that moved him. Here’s his account. Instead of navel gazing, maybe it’s time to rebrand yourself. Recently, I […]

Self-Promo Ad #2

After Bozell laid me off in 2001, I wandered around for bit looking for a foothold. It came when Dave Markes introduced me to Cathy Solarana. Cathy had a solid design business going in Omaha and her clients were increasingly asking for ads, not just design. That meant someone had to help concept the ads […]

Creative People Find Elegant Solutions (It’s Our Job)

Bill Taylor, co-author of Mavericks at Work: Why the Most Original Minds in Business Win with Polly LaBarre, reminds us that tough economic times are also times of innovation. Don’t let risky times dull your appetite for taking risk. More then ever, companies and their leaders have to offer a positive alternative to a demoralizing […]

Online In ’09

I mentioned yesterday that I want to see what AdPulp and social media, in general, can do in ’09. My challenges are presently two-fold: A) We own a house near Hilton Head and Savannah that we need to sell or rent, a.s.a.p. b) I need to secure new income streams from a variety of sources, […]

Self-Promo Ad #1

It’s 2009 and we’re going to see what AdPulp can do this year. And what social media can do. The impetus for this is personal, in that I moved from South Carolina to Oregon last August, worked remotely for BFG until the end of the year and am now a member of Free Agent Nation, […]

Social Media’s Social Order

BusinessWeek’s Blogspotting blog endeavored to discover “voices of innovation” in social media. But “discover” may be too strong a word, since the list they provided features all the usual suspects. Seth Godin, for one, doesn’t like it. Trolling for traffic like this is beneath BW. This was a state of the art traffic trick about […]