Headline Writing Exercize: Tim’s Cascade Style Unsalted Chips

Editor’s note: Recently we embarked on a spec ad experiment for Tim’s Cascade Style Potato Chips. I supplied some copy, but so did several readers. You might say we’re crowdsourcing the copy. Whatever you call it, I’d like to continue and see if we can build a campaign together. So here’s the next installment–jump in […]

North Uses Manual Business Cards For The Win

I recently dropped in on North, the Portland agency formerly known as Johnson Sheen. Austin Ramsland and Rebecca Armstrong were kind enough to pour me a Deschutes and show me around their renovated space in industrial NW. Mid-tour we stepped into the mailroom and I noticed the open boxes of business cards sitting there. Austin […]

Good Enough Rarely Is

Tenfold Collective in Longmont, Colorado is out with a new self-promo campaign that pokes and prods potential customers in a friendly but serious way. “As a design firm that works with small businesses and non-profits, we often encounter clients who aren’t happy with their logo, web site, or brochure,” says Josh Emrich, principal in the […]

Walk Where There’s Wine

Give me the luxuries of life and I will willingly do without the necessities. – Frank Lloyd Wright Russ Beebe of California Wine Hikes writes on his blog about the difficulty he’s having converting page views into dollars, something a lot of people in the ad biz can relate to. It’s not to say that […]

Headline Writing Exercize: Tim’s Cascade Style Wasabi Chips

Editor’s note: Copywriters need to practice. So go ahead and supply some copy for this spec ad in the making. Headline: Your copy here Tagline: Your copy here Share

See Plaid Dance

It’s summertime and if you work at Plaid you know what that means. Roadtrip! PlaidNation is “a rolling celebration of creativity and a demonstration of social media in action.” The agency self-promo tour, now in its third year, is also an opportunity to send “Blogging Superstars” a free t-shirt (and few things get a Blogging […]

And We Thought The 80s Was A Self-Absorbed Time In America

Tom Peters, what have you wrought? To be in business today, our most important job is to be head marketer for the brand called You. These platitudes come rolling off the press and their shiny newness brings a crowd to ooh and aah. But that doesn’t mean a solid case is being made. It seems […]

Running The Numbers

Invesp Consulting spent eight months perfecting their blog rank algorithm. I’m glad they put so much thought into it, because AdPulp is ranked in the top ten and I like that. Why does any of this matter? It doesn’t. Unless, we’re pitching a potential advertiser. Potential advertisers like to know things like “AdPulp is the […]

Agency Sites That Merely Showcase Credentials Are Done

What you are about to see may appear innocent at first glance. But it’s not innocent at all. At 1:09 in to the action, “Billy,” the hardly fictional marketing director and star of the first segment in this BooneOakley self-promo piece is axed to death by his angry wife. Why is she angry? Because Billy […]

Today In Twitterverse: Term Limits

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