Walk Where There’s Wine

Give me the luxuries of life and I will willingly do without the necessities. – Frank Lloyd Wright Russ Beebe of California Wine Hikes writes on his blog about the difficulty he’s having converting page views into dollars, something a lot of people in the ad biz can relate to. It’s not to say that […]

Headline Writing Exercize: Tim’s Cascade Style Wasabi Chips

Editor’s note: Copywriters need to practice. So go ahead and supply some copy for this spec ad in the making. Headline: Your copy here Tagline: Your copy here Share

See Plaid Dance

It’s summertime and if you work at Plaid you know what that means. Roadtrip! PlaidNation is “a rolling celebration of creativity and a demonstration of social media in action.” The agency self-promo tour, now in its third year, is also an opportunity to send “Blogging Superstars” a free t-shirt (and few things get a Blogging […]

And We Thought The 80s Was A Self-Absorbed Time In America

Tom Peters, what have you wrought? To be in business today, our most important job is to be head marketer for the brand called You. These platitudes come rolling off the press and their shiny newness brings a crowd to ooh and aah. But that doesn’t mean a solid case is being made. It seems […]

Running The Numbers

Invesp Consulting spent eight months perfecting their blog rank algorithm. I’m glad they put so much thought into it, because AdPulp is ranked in the top ten and I like that. Why does any of this matter? It doesn’t. Unless, we’re pitching a potential advertiser. Potential advertisers like to know things like “AdPulp is the […]

Agency Sites That Merely Showcase Credentials Are Done

What you are about to see may appear innocent at first glance. But it’s not innocent at all. At 1:09 in to the action, “Billy,” the hardly fictional marketing director and star of the first segment in this BooneOakley self-promo piece is axed to death by his angry wife. Why is she angry? Because Billy […]

Today In Twitterverse: Term Limits

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If You’ve Got The Chops, It’s All Goode

Murphy-Goode Winery in Sonoma is offering someone A Really Goode Job. But first, that special someone needs to display amazing powers of Web 2.0hness. Something along these lines might do it: If you like how Dirty South Wine rolls, you can Vote for Hardy and help put him in his dream job. Share

Work And Learn

Mark Goldenson started an internet TV network for games called PlayCafe 18 months ago. Things didn’t work out exactly as planned. Thankfully for others walking the entreprenurial path, Goldenson isn’t afraid to air his laundry in public. In fact, he’s offering a “post-mortem” on Venture Beat. Two of his 10 points really ring a bell […]

Need A Diversion? Try Social Media!

Fallon’s Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday. Share