Time Has Come Today

Lotus land

After nine years and two months on the ad blogging mound, it is time to hang up my cleats. If you’ve become hopelessly addicted to AdPulp content over the years, please forgive me. In all seriousness though, thanks for helping to make this one hell of a ride. The daily writing practice has been great […]

john st. Takes Experiential To A Darker Place

Home Invasion Stunt - YouTube

To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get their client’s brands noticed. I love how there is no disclaimer at the end of this video, and two “client” videos for […]

Ad Blogs Are Anachronisms. Long Live Ad Blogs.

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It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing […]

Content’s Role In Social Selling And Social Influence

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Social selling is the focus of my new feature for The Content Strategist. I describe social selling in the article as the practice of leveraging social networks to enhance lead generation and boost conversions. The point of the piece is to help determine content’s role in the sales process. We already know how content is […]

Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces

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Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre. Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: […]

MarCom Voices Amplified By Bob Knorpp’s Weekly Radio Show

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Do you listen to world’s best radio show about marketing? It’s an hour of cordial banter led by host of hosts, Bob Knorpp. This week’s program looks at Apple’s push into in-store push notifications; Instagram’s plan to introduce advertising; placing ads on porn sites, and more. Another Monday, another BeanCast. Always free, always great! w/ […]

How To Become A Social Media Automaton In Three Simple Steps

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How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to […]

Today on TV: Carmichael Lynch Sets the Temp for Movie Night

▶ American Standard - Movie Marathons - YouTube

I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I’m wondering today if maybe this was an error in my judgement. If it was, it can […]

Make A Mag: Content’s Role In Driving Luxury Vacation Bookings

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Which audiences respond best to content marketing? It’s a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load […]

@GaryVee Delegates Amplifies His Social Media Voice Via A “Content Person”

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Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media–taking it from 30 to 250 “young people.” Doing so has meant the continual emptying (and refilling) of […]