Many Are Searched, Few Are Found

Domain name purveyor, Go Daddy, wants to help small business owners find new customers. This is why: Seventy percent of households now use the Internet to find local products and services. Yet many of the local providers of essential services, like barbers, pet groomers and dry cleaners, have a weak Web presence or no Web […]

Today In Twitterverse: How To Use Search To Initiate Brand Conversations

I was scheduled to appear on The BeanCast last night. Sadly, I got my Comcast wires crossed and failed to connect via Skype in time for the recording (my deepest apologies to show host Bob Knorpp and last night’s guests Joseph Jaffe, Len Kendall and Gunther Sonnenfeld). Had I been able to connect, I would […]

Dynamic, Real Time Display Ads Better Than The Current Dross

According to ClickZ, The Google is quietly testing a new display ad format that integrates a marketer’s tweets and allows people to follow said marketer without leaving the page they’re on. Google has made no announcement regarding the program, but Qualité Search Marketing, a firm based in Oslo, Norway, said it was invited by Google […]

Google’s “Search Stories” Raise The Engagement Bar To Oxygen-Deprived Heights

Do you recall the Super Bowl spot “Parisian Love” from Google last February? Now you can make you own “Search Story” courteous of Google. I made my first one last night. Please jump over to Bonehook for that Search Story, then go make your own. And let us know when its done, so we can […]

SEO Tutorial For Copywriters: Headlines That Please The ‘Bots, Reach The People

For the majority of the time I’ve been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David […]

Brownstein Shows Big Time CDs How Online Advertising Works, Lands Job

Alec Brownstein came up with a brilliant way to get the attention of the creative directors that he wanted to work for–he bought their names as search terms on Google, knowing that people will invarably Google themselves. When the CDs Brownstein targeted did, in fact, Google themselves, his paid result which appeared at the top […]

Tacoma’s Twitter-Friendly Hotel

According to Tacoma News Tribune, Twitter, tweets and a tweet-up are good for business. The paper came to this conclusion after 120 people gathered at Hotel Murano in downtown Tacoma last night for the city’s first major commercial tweet-up. “It’s fun if you can meet people face-to-face,” said Dina Nishioka, spokeswoman for Provenance Hotels, the […]

Feed The Wiki, Which In Turn Feeds Search

PORTLAND–It’s quarter to five on Wednesday afternoon and I’m wandering the Olympic Mills building, a veritable castle full of creative enterprises. The new American Charcuterie on the ground floor looks enticing, but I’m headed to “5″ where Wilderness and Mr. Aaron Draplin keep an office. Alas, no one’s home at Wilderness, so I head down […]

Bing Finds Friends In The Psuedo Agrarian Movement

This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular. Thankfully, Brian Morrissey of Adweek is helping me catch up. Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in […]

Searching For The Right Search Plan

I’ve experimented with ads on Google AdWords a time or two, and it’s a bit tricky to figure out. But it is big business, and it’s critical to many small businesses, as the New York Times reports: For more than one million businesses, Google’s search advertising system is like a hose inundating Web sites with […]