J. C. Penny Caught Slumming In The “Subterranean World of ‘Black Hat’ Optimization”

According to David Segal of The New York Times, J. C. Penny gamed Google’s search results and is now paying the price for its actions. At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for “Samsonite carry on luggage.” Two hours later, it was at No. 71. At […]

The Google Runs Full Page Ad In USA TODAY To Encourage Small Business Owners

To start your new year strong, Google will match the first $100 of your investment in AdWords if you sign up before December 31, 2010.

Esther Dyson Bings And Decides

Google’s Visual Search Technology Returns Branded Answers

According to The New York Times, Google introduced a smartphone application last year that lets users take photos of objects and get search results in return. The app called Google Goggles is now available on Android phones and the iPhone. Google is now bringing this functionality to five national brands in an experiment to see […]

Yet Another Facebook Story: Zuck Likes Microsoft For Search (Harvard/Stanford Rivalry Plays Out In Real Time)

Microsoft’s 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one’s Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at livestream.com According to Ad Age, the move will help Bing further differentiate itself from Google and extend […]

Many Are Searched, Few Are Found

Domain name purveyor, Go Daddy, wants to help small business owners find new customers. This is why: Seventy percent of households now use the Internet to find local products and services. Yet many of the local providers of essential services, like barbers, pet groomers and dry cleaners, have a weak Web presence or no Web […]

Today In Twitterverse: How To Use Search To Initiate Brand Conversations

I was scheduled to appear on The BeanCast last night. Sadly, I got my Comcast wires crossed and failed to connect via Skype in time for the recording (my deepest apologies to show host Bob Knorpp and last night’s guests Joseph Jaffe, Len Kendall and Gunther Sonnenfeld). Had I been able to connect, I would […]

Dynamic, Real Time Display Ads Better Than The Current Dross

According to ClickZ, The Google is quietly testing a new display ad format that integrates a marketer’s tweets and allows people to follow said marketer without leaving the page they’re on. Google has made no announcement regarding the program, but Qualité Search Marketing, a firm based in Oslo, Norway, said it was invited by Google […]