11/12ths of the Year In Bing Searches

The following video recap from Microsoft’s Bing search engine points to some of the big stories of the year. Like Katy Perry’s five hit singles. Who knew? Is it just me, or is it a bit early for a 2011 recap? And are we, or are we not, more impatient than ever? Retailers couldn’t wait […]

Want To Be Found Online? Concentrate On Content

Michael Bissell, President of Conquent in Portland, likes to disagree with his clients. When it comes to things like having a presence on Facebook or an iPhone App, Bissell says, “Don’t just do things because you’re ‘supposed to’ — do them because you have a reason to do them.” Bissell’s clients also want their site […]

It’s Primarily Content That Creates The Connections

In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that’s so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it’s not really a […]

Search Plus Social Equals Sold

There are people inside and outside the industry who have no use for social media marketing. Then there’s the other half who are driven to purchase thanks to their “relationship” with the brand, however tenuous. According to eMarketer: Marketers still skeptical of the overall influence of social media on online purchasing habits have reason to […]

If The Google Really Wants To Do Good, They Need To Open A Call Center And Resolve Disputes

When The Google shifts its algorithm, money changes hands. Big money. As in billions of U.S. dollars. According to CNNMoney.com, the search giant’s recent the algorithm change shifted $1 billion in annual revenue. Some of the losers felt the hit immediately. Mahalo.com laid off 10% of its workforce last week thanks to what CEO Jason […]

Freedom Runs On Information, And Google Loves Information

Sticks and stones make break Google’s bones, but words will never hurt her. Yet, dart-like words are flying. According to Times of India, Google denied that the US government meddles in its business decisions after Chinese state media published an opinion piece saying the Internet-search company is a “tool” of US foreign policy. Google is […]

Mobile Soon To Be A $200 Billion Market

Eric Schmidt of Google spoke Sunday at the IAB Annual Leadership Meeting in Palm Springs, Calif. He said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at […]

You Can’t Fool Mother Google. Can You?

In a chess move with so-called Content Farms, The Google revised its methods to improve the usefulness of its results last week, according to The New York Times. But the new algorithm change does not address the full scope of techniques that sites use to manipulate Google. It is a constant cat-and-mouse game — as […]