Use SEM to Put Your Marketing Efforts Under the Microscope

  Marketing for SMBs used to be a simpler game. There were very few avenues where marketing efforts could be easily applied, and they were more simply understood than the marketing avenues of today. Let’s say you were a used car business in 1970. Available to you, you’d have local radio, simple publications like newspapers, […]

Search Advertising Is Digital’s Big Dog


I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics


Kids today are exposed to ads in the school setting. There’s a problem no one’s parents had. Microsoft sees opportunity here and has introduced Bing for Schools, which removes all ads from searches on the school’s network, adds strict filters to help prevent adult content, and enhances privacy protections. Video: Bing for Schools: A Teaching […]

Protect Yourself from Industry Hype – Search Is What People Use When They Intend To Buy


This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That’s the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is […]

Guest Post: Cheap Is What It Sounds Like

Editor’s Intro: Matt Powers is in the branded merchandise business. It’s a competitive field, where expert use of online advertising to get the word out is fundamental. As we know, online advertising can be a nasty minefield when entered without the proper tools and training. In this guest post, Powers walks us through the hazards […]

So Shall It Be

The Mounting Minuses at Google+ -

“Nobody wants another social network right now,” said Brian Solis, an analyst at social-media advisory firm Altimeter Group. The numbers back up Solis’ claim. According to a recent comScore report, visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on […]

Microsoft Cares About Its Market Share; Ergo, It Cares About Securing Your Data (Or So Says This Ad)


Microsoft is taking a page from Mitt Romney’s playbook and going on the attack. But in a very nice way. Here’s a print ad the company is running in The Wall Street Journal and other national newspapers of note. Let’s examine some copy from the ad: “To be clear, there’s nothing inherently wrong with wanting […]

Google Goes For The Heartstrings As Well As The Eyeballs

Google is one company that definitely doesn’t rest. Nor are they immune from good ol’ fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we […]