Febreze Is Habit Forming

Rob Walker reminded me to take a closer look at an article in Sunday’s edition of The New York Times. The article discusses the efforts to create hand-washing habits in Africa as a disease prevention measure. But embedded in the piece is this pearl: “For most of our history, we’ve sold newer and better products […]

Let Them Whiff Cake

In the latest entry in the scentvertising wars, The Los Angeles Times will run a full page ad for the Fox-Walden film Mr. Magorium’s Wonder Emporium this coming Sunday. When scratched the ad will release “the universally beloved frosted cake scent,” The Times said in a statement. The film starring Natalie Portman and Dustin Hoffman […]