When car accounts are up for a review, it’s a huge deal. Consultants, car enthusaists, the advertising press, the general business press, and yes, ad bloggers always weigh in. It’s a big prize. The news that Honda has put its account up for review is an even bigger deal because RPA, formerly Rubin Postaer & [...]
mono Plays Twister With The Old RFP
May 17, 2011 By 2 Comments
According to Ad Age, “in Minneapolis, the agency picks YOU!” That’s right, mono will give away $125,000 in Out of Home media to the client with the best dance moves. REQUEST FOR PROPOSALS $125,000 in free media dollars from mono. Project Overview mono, Advertising Age and the AAAA’s 2010 small agency of the year, is [...]
Hide And Go Tweet
February 19, 2010 By Leave a Comment
JetBlue’s senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline’s marketing account by asking on their Twittership. I don’t know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who “get” Twitter jumped on this loose ball. In response to [...]
Request For Fairness (RFF)
February 10, 2010 By Leave a Comment
Agencies and clients are peas in a pod. Right? Uh, not always. Jennifer Modarelli, president of White Horse in Portland, writing on Ad Age says the request for proposal process is messed up. Even though RFPs precede an actual business relationship, they contain an implied transaction: We’ll invest heavily in time, brainpower and, yes, emotion [...]
Tell Trumpet Your Problems
January 11, 2008 By Leave a Comment
Agency Spy took note of an original idea from Trumpet in New Orleans. Instead of responding to yet another boring Request for Proposal, Trumpet has issued it’s own RFP, but with a twist. Trumpet’s RFP stands for Request for Problem. Their hope is that potential clients will submit their marketing problems via this web-based channel. [...]
Shopping For Creative At Craig’s
January 10, 2008 By Leave a Comment
Craigslist is home to many things, some of which prove to be valuable. The Lower Columbia River Estuary Partnership (Estuary Partnership) requests proposals and qualifications for the development of a strategic plan for a consumer education campaign. This campaign will inform consumers on the significant risks to human and environmental health that are associated with [...]
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