Digital Disruption Du Jour: New Best Sellers In Hardback Only $9

“Ford County is the best writing that John Grisham has ever done.” -Pat Conroy Wal-Mart and Amazon are slashing prices on soon to be released hardcover editions of some of the holiday season’s potential best sellers, offering them online for $8.99 apiece, according to The New York Times. The titles affected include Sarah Palin’s memoir, […]

Integrated Marketing Is The Real Deal

Once upon a time, retail advertising or what’s now often called “shopper marketing” (for reasons unknown), used to take a back seat to brand-building ideas, but that’s changing. According to Ad Age, P&G is one of the companies busy changing the score. If it doesn’t work at the store, it’s no longer a good marketing […]

London Agency Takes It To The Street

Pop-up retail has been an interesting trend for the past few years. Now, thanks to London’s RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency’s one-week pop-up agency experiment in its local Camden neighborhood. Here’s a passage from the Shots piece: Camden […]

Puma Shows Its Retail Face

Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they’re too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, […]

Limited Supply And Great Prices On The Hush Hush

I’m intrigued by this Wall Street Journal report that online fashion retailers are turning to “private sales” to boost revenue. The companies, including Gilt Groupe, RueLaLa and HauteLook, have built a following with virally marketed, daily “members only” sales of limited merchandise. Short, intense sales — often just 36 hours — along with constant updates […]

Alice Sends You The Goods, a new e-commerce site, is trying to put a dent into those weekly trips to Target or Wal-Mart. BusinessWeek has more: Instead of buying the goods from manufacturers, marking up the price to make a profit, and then selling them–the traditional retail model–Alice makes no money on the sale of the goods. The manufacturer […]

Want To Drink For Free? Shop For Mens’ Clothes.

According to The Wall Street Journal, men are purpose driven shoppers who like to get in and get out. To combat that behavior, some high end retailers are popping tops and getting dudes to chill. By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who […]

Concepts Killed At The Cash Register

I like working on retail accounts. It’s a straight up game where you always know the score. You do “X” and bing, it works. Or the other, you do “Y” and it bombs. Retail is also a bellwether. If the economy is suffering, retail suffers. If it’s booming, people are in stores buying product. According […]