Tim Nudd of Adfreak says, you’d have to put Staples’ “Wow, that’s a low price!” guy near the top of the annoying ad characters pile. Then, before I can even consider his claim, the sage journo points to this People magazine piece on Jennifer Love Hewitt’s desire for organization. Weird.
Frankly, I haven’t thought about Sears in a while, and can’t remember the last time I went into one of their stores. So this article on Yahoo! Finance is an eye-opener, focusing on everything the company is doing to stay relevant: On a recent morning at the flagship Sears in downtown Chicago, the youthful, caffeine-fueled […]
This is a simple idea, but one that makes a lasting and totally positive impression on those in the room. [via BFG Blog]
What’s going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There’s more information at MySprize.com. [via BrandFreak]
Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to […]
When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines… Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric […]
Willsonville-based online show merchant, Solestruck, is now doing business face-to-face in Portland’s trendy Pearl District. According to The Oregonian, Bryce Morrow, Solestruck’s director of operations, saw unexpected opportunity in Portland’s retail vacancies, now at 8 percent. “We wouldn’t have done this type of thing two years ago,” he said. “In another two to five years, […]