Sears Plugs In And Keeps Plugging Away

Frankly, I haven’t thought about Sears in a while, and can’t remember the last time I went into one of their stores. So this article on Yahoo! Finance is an eye-opener, focusing on everything the company is doing to stay relevant: On a recent morning at the flagship Sears in downtown Chicago, the youthful, caffeine-fueled […]

Coca-Cola Vending Machine Delivers Brand Experience

This is a simple idea, but one that makes a lasting and totally positive impression on those in the room. [via BFG Blog]

A Gap In Perspective

What’s going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There’s more information at [via BrandFreak]

Millennials Like To Get It Done

Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to […]

The Pig Kisses It Better

When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines… Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric […]

Spotlight On NW Creative: Pop Up Retail In The Pearl

Willsonville-based online show merchant, Solestruck, is now doing business face-to-face in Portland’s trendy Pearl District. According to The Oregonian, Bryce Morrow, Solestruck’s director of operations, saw unexpected opportunity in Portland’s retail vacancies, now at 8 percent. “We wouldn’t have done this type of thing two years ago,” he said. “In another two to five years, […]

Digital Disruption Du Jour: New Best Sellers In Hardback Only $9

“Ford County is the best writing that John Grisham has ever done.” -Pat Conroy Wal-Mart and Amazon are slashing prices on soon to be released hardcover editions of some of the holiday season’s potential best sellers, offering them online for $8.99 apiece, according to The New York Times. The titles affected include Sarah Palin’s memoir, […]

Integrated Marketing Is The Real Deal

Once upon a time, retail advertising or what’s now often called “shopper marketing” (for reasons unknown), used to take a back seat to brand-building ideas, but that’s changing. According to Ad Age, P&G is one of the companies busy changing the score. If it doesn’t work at the store, it’s no longer a good marketing […]

London Agency Takes It To The Street

Pop-up retail has been an interesting trend for the past few years. Now, thanks to London’s RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency’s one-week pop-up agency experiment in its local Camden neighborhood. Here’s a passage from the Shots piece: Camden […]

Puma Shows Its Retail Face

Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they’re too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, […]