Whether you're headed to a wedding or to an important confrecne call, there's no need to sweat it. As long as you're wearing comfortable footwear from SeaVees, any occasion can be casual. https://youtu.be/gXHfamsXJ1Q https://youtu.be/vM0OHPYawgM https://youtu.be/hzosMdL8DXg ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a …
Young Americans Can No Longer Afford The American Way of Life
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer's life. Say you want to sell designer jeans to 20-somethings...the customers' ability to pay the inflated prices will impact the results, thus the economy's health is always a factor in a campaign's success, even when there's no mention of it in the brief. Millennial Buying Power Not …
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Wear Orvis and Make an Adventure Out of Life
Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. The company makes high-end clothing and outdoor gear for fly fishing fanatics and bird hunters. Also, certifiable preppies from coast-to-coast prefer Orvis. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on its direct mail catalog. The company mails more than 44 catalog editions each year with a total annual …
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Betabrand Is Using Its Retail Space to Elevate the Spoken Word, a.k.a. Storytelling
Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area's premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage and experience facetime with their …
Never In Stock: Will Mass Customization One Day Gain Mass Appeal?
What's in it for me? That's the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit …
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Deny Americans Avocados And The Revolution Begins
Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and restaurants will be completely out of avocados in three weeks. Are you ready for that dark …
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Shopper’s Expectations Are Sky High, Many Retailers Unequipped To Meet Them
Yesterday, I started an Adpulp story with this lede: "Expectations. Many American shoppers have learned to let them go, begrudgingly." I was being facetious. Shopper's expectations are sky high. According to a new report from BRP Consulting, customers expect engaging and relevant interactions and conversations across all channels and they don’t have any tolerance for unsatisfactory shopping …
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What’s Ailing Retail (And What Does It Mean)?
Thanks to offshore manufacturing and the Walmartification of America, millions of American shoppers feel they have a right to pay less. The American shopper also wants to do less to pay less. After all, getting dressed and driving to a retail store where human interactions are the norm, is so last century. Seriously, why bother to go shopping (in the physical realm), when you can order just about anything your …
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