Portland agency ID Branding has come up with a winning idea for the city’s most famous retailer, Powell’s Books. According to Doug Lowell of IDB: The idea is fairly simple on paper (execution was not quite so simple): we create a photobooth-type experience inside the store that lets customers have their picture taken in front [...]
Nordstrom.com Clicking Video, Mobile And Social Boxes
August 21, 2010 By Leave a Comment
Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store. Seattle Times reports that Nordstrom’s new site–three years in the making–promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends. Executive Vice President Jamie Nordstrom, who oversees the company’s direct [...]
J. Peterman, A Classic Brand Storyteller, Lives On — Online
August 18, 2010 By Leave a Comment
If all you know about J. Peterman was the character on “Seinfeld,” you missed out on some great catalog copywriting in the 80′s and 90′s. As a result of the show’s publicity , the company expanded into retail outlets then fizzled out. But J. Peterman still sells online, using the same mystique to sell clothes [...]
Shopping For Pointy Shoes? Cool, Buy A Car.
July 15, 2010 By 1 Comment
Ford Fiesta is chillin’ with the hipsters in Portland this month. According to The Oregonian, Ford will share space with a clothing retailer Local35 by day. At night, the so-called “pop-up” shop will host parties and a concert series put on by Spin Magazine. The pop-up shop aims to introduce the car to those young [...]
Sam’s Club Wants To Give Its Small Business-Owning Customers Some Credit
July 5, 2010 By Leave a Comment
Persistent unemployment nationwide is threatening to inhibit consumer spending. Against this backdrop of uncertainty, retailers are taking bold steps. Sam’s Club, for one, is introducing a program in which it facilitates loans for shoppers of up to $25,000, backed by the Small Business Administration. According to The New York Times, a little under half of [...]
Want To Win At The Shelf? Hire Bad Ass Designers.
April 12, 2010 By Leave a Comment
According to Ad Age, in-store marketing is growing in importance, and design is at the center of the battle for consumer attention. A study last year by Nielsen Co.’s Bases unit found in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed [...]
Sears Plugs In And Keeps Plugging Away
January 21, 2010 By Leave a Comment
Frankly, I haven’t thought about Sears in a while, and can’t remember the last time I went into one of their stores. So this article on Yahoo! Finance is an eye-opener, focusing on everything the company is doing to stay relevant: On a recent morning at the flagship Sears in downtown Chicago, the youthful, caffeine-fueled [...]
Coca-Cola Vending Machine Delivers Brand Experience
January 19, 2010 By 2 Comments
This is a simple idea, but one that makes a lasting and totally positive impression on those in the room. [via BFG Blog]
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