Apparently, Pigs Can Fly. And Talk With Some ‘Tude.

Courtesy of Atlanta’s Fitzgerald + Company, a new campaign for Bottom Dollar Food shuns the traditional fresh produce close-ups and bakery shots for a flying piggy bank with ‘tude. Share

Liquid Therapy Fuels Retail Therapy

Here’s a fascinating article from the New York Times that suggests online retailers benefit from drunk consumers: “Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to […]

Amazon Wants To Win On Price, No Matter What It Costs

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Is your client’s retail floor nothing more than a customer showroom for Amazon.com? For your sake and the sake of retailers on Main Street, I hope not. Yet, Amazon has its own ideas. Amazon also has a new smartphone app that encourages retail shoppers to compare prices while in the store. “The ability to check […]

On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards

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According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best […]

When Black Friday Comes…

Target’s Flo-like character has been busy promoting Black Friday, which starts five hours from now on the East Coast. The character (invented by Wieden+Kennedy) has 15,361 followers on Twitter at this time. Pam Mandel is not one of them. Share

Bargain Hunters Like To Find n Save

Smart Shopping Starts Here. Find n Save in Bellingham | The Bellingham Herald

A consortium of newspapers are offering bargain-hunting shoppers an alternative to Groupon and Living Social. The Find n Save platform is tailored to local audiences, offering digital coupons, daily deals, digital circulars, and other advertising products designed and managed by the local affiliate for maximum impact. Find n Save is available to any local daily […]

So, Do You Hate Or Unhate The New Benetton Campaign?

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I gotta admit, I don’t think about Benetton too much. It was kind of a big deal in my local mall in the mid 80′s. But that’s about it. So there’s nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand’s Unhate Foundation, for whatever that’s worth. […]

Digitas Opens “Show And Tell” Exhibit For Clients

Digitas Distillery - The Blog - Now Open At Digitas Boston_ Mobile Retail Showcase

To bring clients closer to their consumers and to better understand how the culture of mobility will influence brand conversation and engagement, Digitas created The Mobile Retail Showcase. “Brands that rely on physical retail distribution are waking up to the fact that mobile is literally disappearing the difference between e-commerce and bricks-and-mortar,” said Chia Chen, […]

The McD TV Is Free, The Fries You Have To Pay For

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BudTV bombed, but that’s not stopping McDonald’s from throwing some big fat chips on the content marketing pile. According to Los Angeles Times, McDonald’s Channel, a digital network of exclusive original content targeted at dine-in customers is ready for prime time. The McDonald’s channel, being rolled out slowly during the next few months and will […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]