According to Marketing Daily, Coldwater Creek’s sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. The spot above throws me a bit. [...]
Like Climbing Walls, REI Brings Social Media Marketing Inside The Store
August 10, 2011 By Leave a Comment
MUKILTEO—Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams says, “Customers feel strongly about [...]
How To Reach Women? On Their Phones, And Through Their Friends.
July 18, 2011 By 1 Comment
Tech is a guy thing. Perhaps, but where does tech end and social begin? According to Women at NBCUniversal, the rapid adoption of digital technology by women is a game changer when it comes to retailer innovations. Dramatic shifts are being seen in areas such as: Proliferation of flash sales: 87% of women prefer a [...]
Holy Hotchkiss, Preps Pop Up
March 28, 2011 By Leave a Comment
No, it’s not Biff and Muffy’s new home. It’s a pop up retail with a preppy twist. According to Showbiz-i, Tommy Hilfiger, in a collaboration with Preppy Handbook author Lisa Birnbach, have built an 800 square foot traveling beach cottage which will serve as a pop up retail store. The cottage debuts next month in [...]
Labor’s Taking It To The Streets
March 8, 2011 By 1 Comment
Pacific Northwest Regional Council of Carpenters is picketing Ross and Nordstrom Rack in downtown Portland. I received a leaflet in front of both stores today. The Council of Carpenters believes Ross and Nordstrom have “an obligation to the community to see that area labor standards are met for construction work performed on their projects.” The [...]
Bone Conduction: You Heard It Here Third
December 15, 2010 By Leave a Comment
Will Robison of text-to-buy startup Subports was interviewed on Open Forum by Miles Klee of The Awl. Klee asked Robison if he has any retail experiments in mind that he can’t quite pull off just yet? His answer is interesting, to say the least. Text-to-buy and helping our sellers sell anywhere is our focus right [...]
Bargain Hunters Emerge From Their Food Comas
November 26, 2010 By Leave a Comment
Looks like readers of the Chicago Tribune know what day it is. The media frequently refers to Black Friday as the busiest retail shopping day of the year, but this is not always the case. While it has been one of the busiest days in terms of pedestrian traffic at shopping centers, in terms of [...]
From Content To Retail And Back
November 17, 2010 By Leave a Comment
Everyone’s dabbling in media these days. Meanwhile, smart media companies are getting into retail. Wired Magazine, for instance, will sell merchandise like Jack Spade messenger bags, “The El” bike, headphones and iPad cases in a pop-up store that opens on Friday in the three-story Tower Records building in NoHo. “The gloves are off here at [...]
Come See The Creepy Side Of Sears
October 23, 2010 By Leave a Comment
I gotta admit, I don’t think about Sears much. Haven’t bought anything there in years and yes, I’ll always remember it as the place where my grandfather would park the car when he took us to the mall. But Sears is still alive. Sort of. You can see more of Sears’ Sears’ pursuit of the [...]
A Good Day To Say “I Do”
October 10, 2010 By Leave a Comment
We went to a wedding yesterday. Apparently it’s something a lot of people will be doing today, as well. Brides magazine estimates that 31,050 couples will be married today — almost 10 times as many as marry on a typical Sunday — to take advantage of the perceived benefits of writing one’s wedding date as [...]
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