Nordies Displays What’s “Popular on Pinterest” In-Store

pinterest-header

Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook. According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail! The new experiment showcases the most popular “pinned” items from the retailer […]

Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand

original-hooters-restaurant-4_3_rx513_c680x510

In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full […]

You’re Not A Suburban Mom, You’re A Waif In A Designer Dress

Target and Wieden+Kennedy went their separate ways last year. Now, some of the retailer’s post-Wieden work is beginning to appear on screens. The new food-forward ads made to support Target’s PFresh program are from mono in Minneapolis. Target has 1,100 stores under the PFresh model and 250 SuperTargets that offer a full range of groceries, […]

It’s Mobile Thursday, Black Friday, Small Business Saturday, and Cyber Monday

Recession? What recession? As retailers and brands attempt to milk every penny they can out of customers, some folks are trying to get people shopping on Thanksgiving Day — even going so far as to name it “Mobile Thursday.” Boston.com has more: To reach its conclusions, Digitas and Harris Interactive conducted an online survey earlier […]

Be Fast And Fascinating (Or Be Gone)

How is technology impacting retail? Better yet, how are retailers adjusting to all the changes that technology-empowered shoppers are ushering in? Seattle-based retailer, Nordstrom, has created an Innovation Lab to answer these questions. Here’s a look at some of the work Nordie’s nerds are doing: The Innovation Lab was created with a simple mission — […]

There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom

The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage–a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content […]

Buy A Bedroom Set, It’s Your Duty As An American

If you watch TV this week, you will be encouraged to buy furniture. You will also be persuaded that it is the American thing to do. Is it the American thing to do? Given that the offers are zero down pay later schemes I’d say yes, pretty American. Is there a category more in need […]

I Like Your Jacket. And I “Like” Your Jacket.

CA

Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a […]

All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is […]

Have Your Hugged Your Bricks and Mortar Retailer Today?

retail_madness

Stepping out of the house can get costly when you are headed to the mall, the grocery, Costco, lunch, etc. Plus, there’s much “work” involved, parking spaces to wait for, lines to stand in and so on. Of course, there is another way. You can see what Brown will do for you. According to a […]