During The Digital Decade I Became A Content Machine

In October of ’01 Bill Gates spoke about the coming “Digital Decade” and how “more people and businesses would realize their potential” via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread […]

Bad Practices May Lead To Identity Correction

The Yes Men is a movie from United Artists (that we watched last night), but it’s also more than that. The Yes Men are activists that go well beyond what’s captured on film. The group, led by Mike Bonnano and Andy Bichlbaum, engages in “identity correction,” a term they coined to describe their process of […]

Keep Uninformed Opinions Disguised As Rational Thinking Away From My Advertising

Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn’t it common knowledge that consumers are motivated more by emotion than reason? Isn’t that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments […]

Oliver Stone “Doesn’t Understand”

Big wigs in entertainment, advertising and Internet technology gathered at Orbita US 2009, a digital media summit hosted by Terra in New York City this week. Those in attendance got the chance to hear Oliver Stone speak. “I’ve heard the democratic argument [for the internet] and I’m not an elitist, but … a mashup is […]

Energy Drink Employs Dude Speak, Draws Scorn

According to CNET, PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women. The soft-drink maker stopped short of removing the free application from […]

Down With The Spreadsheet

Shelby Bonnie, the CEO of Whiskey Media wants to kill the tradition of buying online ads on a cost per thousand (CPM) basis. In a guest post on TechCrunch, Bonnie argues: OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking? […]

It’s Really The Machine’s Fault

Sony Vaio W Series claims to be the perfect machine for social media addicts. They sure have a funny way of showing it: Be sure to visit the Social Media Addicts Association web site, StopWritingOnMyWall.com, where you can make your own video confessions, sign a petition or purchase t-shirts that say things like “I Have […]

Move It

Cultural critic, author and professor, Douglas Rushkoff, believes movements are over and done with. It’s a shocking and cynical claim on its surface, for the labor movement, the suffrage movement and the civil rights movements have all changed America for the better. Part of Rushkoff’s problem is identifying a real movement in the first place. […]

An SEC Shocker: Digitally-Enabled Fans Run Up The Score On Flatfooted Conference

The Southeastern Conference (SEC) is trying to restrict the use of social media by its core constituency–its fans. According to Michael Kruse of St. Petersburg Times: The SEC, one of college sports’ biggest, richest, most prominent conferences, earlier this month sent to its 12 schools an eye-opening new media policy. It places increasingly stringent limits […]

Be Afraid of Mastercard

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