Cupertino, We Have A Problem

Click-Wheel-of-Cupertino-1

Fiction writer and instructor, Edan Lepucki, stopped using Twitter and Facebook at the beginning of 2010 so she could concentrate on her writing, and on being present. I admire her move and according to her article in The Millions, so do her real life friends. The single most fascinating aspect of my detox was the […]

Real Life Is Analog

Dan Patterson, Digital Platform Manager for ABC News Radio in New York is taking a break, however short, from social media, a.k.a. the incessant need to manage his online presence. I think it’s important to note that the web only has the power we give it, and that we should use it in ways that […]

Small Businesses Don’t Like Rogue Consumers’ Negative Opinions

Consumer generated content gets a lot of media attention these days, but there’s one form of CGC that’s generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising […]

Branded Co-Creation Circa 1973

In my experience, blogging doesn’t pay well, but it does have its perks. One of the perks is people like to send you stuff. Sometimes very cool stuff, as was the case when The Escape Pod sent me a commemorative plate. Today, the UPS man rang and at the door I found a poster tube […]

Wieden’s Coke Spot Has Been Done Before

[via Tony Marin, who loves "catching advertising hacks in the act."] Share

You Are Not The Information You Share

Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an […]

Screens Down

Renny Gleeson is Wieden + Kennedy’s global director of digital strategy. As such, he’s jacked in to the machine big time. Yet, he remains just distant enough to see himself. There is something beautiful, terrifying and powerful about the rise of ambient intimacy, and our willing adoption of the latest and greatest tools to feed […]

During The Digital Decade I Became A Content Machine

In October of ’01 Bill Gates spoke about the coming “Digital Decade” and how “more people and businesses would realize their potential” via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread […]

Bad Practices May Lead To Identity Correction

The Yes Men is a movie from United Artists (that we watched last night), but it’s also more than that. The Yes Men are activists that go well beyond what’s captured on film. The group, led by Mike Bonnano and Andy Bichlbaum, engages in “identity correction,” a term they coined to describe their process of […]

Keep Uninformed Opinions Disguised As Rational Thinking Away From My Advertising

Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn’t it common knowledge that consumers are motivated more by emotion than reason? Isn’t that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments […]