The FTC Deconstructs Advertising To Keep Kids Safe From Its Vile Effects

The Federal Trade Commission has launched Admongo, a campaign to raise advertising literacy among the nation’s tweens. Admongo is designed to equip kids ages 8 to 12 with critical thinking skills they can use to understand advertising messages. Through Admongo.gov – a game-based website – as well as a free in-school curriculum, a packet of […]

Is iAd Jobs’ Rotten Apple?

Financial Times reports that agencies and software developers welcomed Apple’s iAd announcement last week. But Justin Spohn of Portland strategy firm, Fight, is not impressed by Apple’s move into the mobile advertising business. Here is my fundamental problem with iAd: It makes no sense from a brand strategy point of view. It’s irrational, and philosophically […]

Social Media Marketing Is A Side Dish, Not A Meal

David Wiggs of Hitch, an agency search consultancy in Bellingham, brings up an excellent point about placing too many eggs in any one basket. With the extreme emphasis on social media marketing today, you might think that modern marketing is a monoculture. That if you’re doing social, you’re doing marketing. True, the way we communicate, […]

Cupertino, We Have A Problem

Click-Wheel-of-Cupertino-1

Fiction writer and instructor, Edan Lepucki, stopped using Twitter and Facebook at the beginning of 2010 so she could concentrate on her writing, and on being present. I admire her move and according to her article in The Millions, so do her real life friends. The single most fascinating aspect of my detox was the […]

Real Life Is Analog

Dan Patterson, Digital Platform Manager for ABC News Radio in New York is taking a break, however short, from social media, a.k.a. the incessant need to manage his online presence. I think it’s important to note that the web only has the power we give it, and that we should use it in ways that […]

Small Businesses Don’t Like Rogue Consumers’ Negative Opinions

Consumer generated content gets a lot of media attention these days, but there’s one form of CGC that’s generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising […]

Branded Co-Creation Circa 1973

In my experience, blogging doesn’t pay well, but it does have its perks. One of the perks is people like to send you stuff. Sometimes very cool stuff, as was the case when The Escape Pod sent me a commemorative plate. Today, the UPS man rang and at the door I found a poster tube […]

Wieden’s Coke Spot Has Been Done Before

[via Tony Marin, who loves "catching advertising hacks in the act."] Share

You Are Not The Information You Share

Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an […]

Screens Down

Renny Gleeson is Wieden + Kennedy’s global director of digital strategy. As such, he’s jacked in to the machine big time. Yet, he remains just distant enough to see himself. There is something beautiful, terrifying and powerful about the rise of ambient intimacy, and our willing adoption of the latest and greatest tools to feed […]