Truly Awesome Towns Don’t Refer To Their Awesomeness By Name

Valencia, CA is Awesometown. According to Los Angeles Times, Newhall Land Development has used a variety of marketing slogans over the years to sell homes and recruit new residents to Valencia, its master-planned community in the city of Santa Clarita. But none grabbed the public’s attention quite like “Awesometown.” Witness, Who the fuck decided that […]

Are You Having Fun Yet?

Yesterday, after reading in Ad Age that creative people in advertising aren’t having fun anymore, I made the following post to Twitter: Which led to some excellent “at replies” from Twitter users @missjenny and @emanuelbrown. @missjenny said, “Amen. My dad’s a welder. He gets to say he’s not having fun. I don’t.” And @emanuelbrown said, […]

McLocal: These Fries Are “Grown in Richland, Served in Ballard”

Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]

BP Takes Page From The Pentagon’s Playbook, Denies Access To The Press

According to Newsweek, BP, the U.S. Coast Guard and locals now employed in the Deepwater Horizon cleanup effort are working hard to keep the press, especially photojournalists, away from the spill. More than a month into the disaster, a host of anecdotal evidence is emerging from reporters, photographers, and TV crews in which BP and […]

What’s The Big Deal?

The following ad is too overtly sexual to appear on network television. Which, of course, is exactly what helps lead to a viral hit online. At this time, the commercial has been viewed 2,577,747 times on YouTube. According to Palm Beach Post, ABC deemed the ad too racy for viewers of Dancing with the Stars, […]

For BP, Environmental Disaster Equals Business Disaster

I haven’t purchased gas or anything else from Exxon since the Valdez spill. Sadly, it’s time to add BP to the list of companies I boycott. According to Los Angeles Times, BP has spent heavily to position itself as an environmentally friendly company, redesigning its logo into a green-and-yellow sunburst and advertising its $4-billion alternative-energy […]

The FTC Deconstructs Advertising To Keep Kids Safe From Its Vile Effects

The Federal Trade Commission has launched Admongo, a campaign to raise advertising literacy among the nation’s tweens. Admongo is designed to equip kids ages 8 to 12 with critical thinking skills they can use to understand advertising messages. Through Admongo.gov – a game-based website – as well as a free in-school curriculum, a packet of […]

Is iAd Jobs’ Rotten Apple?

Financial Times reports that agencies and software developers welcomed Apple’s iAd announcement last week. But Justin Spohn of Portland strategy firm, Fight, is not impressed by Apple’s move into the mobile advertising business. Here is my fundamental problem with iAd: It makes no sense from a brand strategy point of view. It’s irrational, and philosophically […]

Social Media Marketing Is A Side Dish, Not A Meal

David Wiggs of Hitch, an agency search consultancy in Bellingham, brings up an excellent point about placing too many eggs in any one basket. With the extreme emphasis on social media marketing today, you might think that modern marketing is a monoculture. That if you’re doing social, you’re doing marketing. True, the way we communicate, […]

Cupertino, We Have A Problem

Fiction writer and instructor, Edan Lepucki, stopped using Twitter and Facebook at the beginning of 2010 so she could concentrate on her writing, and on being present. I admire her move and according to her article in The Millions, so do her real life friends. The single most fascinating aspect of my detox was the […]