Typically, resistance to an ad campaign comes from the hordes of disinterested viewers and sometimes from various activist groups. Not this time. This time the new campaign from Chipotle and Butler Shine & Stern is taking a beating on an ad blog. In fact, The Denver Egotist has a bring back the big ass burrito campaign of its own brewing. …
BK’s Tex-Mex A Bit Too Spicy For Some
The Mexican Ambassador to Spain called the ad above offensive to Mexicans and damaging to the country's image. I wonder how much BK paid him to say that. [via Ad Age] …
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Today In Twitterverse: Make It Matter Or Make It Go Away
Spike Jones at Brains on Fire has been one of my favorite bloggers for years. Today, he posted a post to beat all posts. Here's how it starts: Noise. Noise. Noise. You should be on Facebook. You should be on Twitter. Noise. Noise. Noise. Make a viral video. We should blog. Noise. Noise. Noise. Leave it to the advertisers - and those with the old ad model thinking - to take social media and push out messages. It's …
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Douchebags Need A Burger Place Too
We like to explore whether or not ads work for the consumer, the agency and the brand. Because they need to. But others with an "ads as cultural fodder" approach to their criticism look at things like racism and sexism in ads. Take Sarah Haskins of CurrentTV. Here she is with a blistering assessment of the ads being aired by Carl's Jr. …
Advertising Vs. Information
TechCrunch, which makes a sizable income selling advertising that runs adjacent to its popular content, is offering a "sky is falling" piece by Wharton professor Eric Clemmons in order to stimulate debate. Here are a few choice selections from Clemmons' guest post: Advertising will fail. My basic premise is that the internet is not replacing advertising but shattering it, and all the king's horses, all the king's …
A Little Leg, A Lot Of Fun
This is an odd spot for Old Navy, although somewhat entertaining in a mindless I don't have nearly enough sundresses kind of way. But, for some in the audience, it's also loaded. Nazneen Patel , writer and political provocateur, recognizes that "it's obnoxious and counterproductive to cry 'RACE' every time something like this makes an appearance. Yet, she can't help herself. Among the many vitriolic stereotypes …
Ads Not Nearly As Provocative As The Station’s Programming
Current TV's Vanguard programming tackles some tough subjects. In fact, as I write this, I'm watching a report on how the U.S. is already at war with Iran. Italian ad blogger, Flavia Brevi, tells us that out of home ads for the program have been banned from the Metro in Rome. Is the United States supporting terrorists? creative by cOOkies adv/Milan According to Brevi, ATAC, the association that manages the ad spaces …
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Can You Be Anti-Branding And Pro-Sales At the Same Time?
Geoffrey James is a freelance writer and author. He used to sell expensive computer systems. Here's a small sample of his writing from BNET: I also believe that developing "Awareness, Interest, and Desire" (aka "Branding") inside B2B firms is mostly just an excuse to spend money. In fact, branding is overrated in B2C firms, too. Marketeers frequently cite examples, like Coke, where corporate branding appears to …
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