[via The Guardian] …
Nothing To Fear, But The Supermodel Herself
According to The Local, a commercial for Apoliva featuring Swedish supermodel Adina Fohlin has frightened over 100,000 Swedes into joining a Facegroup group called "I am scared of the girl in the Apoliva commercial" ("Jag är rädd för tjejen i Apolivareklamen"). The description of the Facebook group reads: "Those of us who have a TV and like to watch commercials/can't be bothered to reach for the remote are facing a …
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Willis Tower? That’s Like Calling Deep Dish “Cheezy Pizza”
The corporate naming game has run amok for years, but the recent name change from "Sears Tower" to "Willis Tower" in Chicago has touched a nerve. Or 96,814 nerves, as the case may be--that's how many people on Facebook don't like the idea. Another 48,747 on ItstheSearsTower.com have signed a petition to bring back the original name, something that's unlikely to happen. What is likely to happen is a steadfast …
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You Can Control Your Data, Or Be Controlled By It
Ernie Schenck's column in the current print edition of Communication Arts is called "Creativity Interruptus." In the piece Schenck details the difficulty he has concentrating in a world full of digital distractions. Schenck says, "It's mind-popping, all the stuff that's just waiting inside that T1 line, just chomping at the bit, aching to get inside that head of yours and clutter it up with all kinds of cyber flotsam …
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Trapped In A Soc Net
Matt Jones, director of strategy and planning for Jack Morton Worldwide, has little use for social media, or media of any kind. To him, media is just a channel, a conduit for what does matter--"people, ideas, stories and other real stuff." In his guest piece on Ad Age, Jones argues: Far from being interesting (unless you enjoy following mutually referencing bloggers who blog about blogging), social media is just an …
Hey, Leave The Internet Out of This
Jeff Jarvis says the darndest things. In response, The Ad Contrarian says things too. ...the internet has created a new species of human being. And these new human beings live in a wonderful world in which they have relationships with all the companies that make the products they use. And the only time companies need to advertise to these people is when that relationship is broken and failing. You see, these new …
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Cheetos’ Big Balls
Consumed columnist, Rob Walker is wigged about the introduction of over-sized Cheetos. The bag describes its contents as "Dangerously cheesy taste in a dangerously cheesy ball!" The phrase "dangerously cheesy" has a trademark next to it. To me, the contents do look dangerous. But then even my inner 12-year-old finds Cheetos a little frightening, with the product's unnaturally glowing orange color, curious "dust" and …