Dan Patterson, Digital Platform Manager for ABC News Radio in New York is taking a break, however short, from social media, a.k.a. the incessant need to manage his online presence. I think it's important to note that the web only has the power we give it, and that we should use it in ways that FEEL organic and right. And so that's what I am doing. Patterson's making a good move in my opinion. It's one I could learn …
Small Businesses Don’t Like Rogue Consumers’ Negative Opinions
Consumer generated content gets a lot of media attention these days, but there's one form of CGC that's generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising by offering -- or threatening -- to manipulate reviews. It's a …
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Branded Co-Creation Circa 1973
In my experience, blogging doesn't pay well, but it does have its perks. One of the perks is people like to send you stuff. Sometimes very cool stuff, as was the case when The Escape Pod sent me a commemorative plate. Today, the UPS man rang and at the door I found a poster tube with three awesome wall-sized Wacky Packs inside. The gift comes from serial entrepreneur, John Doffing, who's working with LTL PRINTS, the …
Wieden’s Coke Spot Has Been Done Before
[via Tony Marin, who loves "catching advertising hacks in the act."] …
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You Are Not The Information You Share
Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an attack on the false nature of social networks. Here's a mashup of …
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Screens Down
Renny Gleeson is Wieden + Kennedy's global director of digital strategy. As such, he's jacked in to the machine big time. Yet, he remains just distant enough to see himself. There is something beautiful, terrifying and powerful about the rise of ambient intimacy, and our willing adoption of the latest and greatest tools to feed it. We feed it with our hearts and souls like a confessional booth after a Las Vegas …
During The Digital Decade I Became A Content Machine
In October of '01 Bill Gates spoke about the coming "Digital Decade" and how "more people and businesses would realize their potential" via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread adoption of mobile phones and mobile music players to give …
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Bad Practices May Lead To Identity Correction
The Yes Men is a movie from United Artists (that we watched last night), but it's also more than that. The Yes Men are activists that go well beyond what's captured on film. The group, led by Mike Bonnano and Andy Bichlbaum, engages in "identity correction," a term they coined to describe their process of corporate identity theft. Once they acquire an identity, sometimes by publishing a copycat Web site, they pose as …
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