Friends Don’t Let Friends Go Long Without eMail

What can AdPulp provide in an email that you don’t get on the site, or elsewhere in the vast reaches of the Interwebs? I’ve been asking myself that question ever since Friend of AdPulp, Tom Asacker, grabbed me by the virtual lapels and told me to start an email newsletter at once (many mooons ago, […]

Tying Up Relationship Marketing’s Loose Ends

Relationship Marketing is a big banner under which several sizable pieces fit together. Email and events, for instance. Which is why it makes sense for email marketing provider, Constant Contact, to add event marketing management to their array of offerings for small business. Event Marketing from Constant Contact is “a professional, affordable tool” to help […]

The Art of 1-to-1 Marketing

Last Sunday’s The New York Times Magazine features an article by Clive Thompson about online fan management and how it’s changing the game for bands, authors and other artists. It’s a great read and one with lots of lessons for brands that desire a grass roots connection with their advocates. Performing artists these days, particularly […]